Research on the consumption subject of web game

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In China, from the rise of the internet to the popularity of online games, nearly 20 years of time. And the rapid rise of the web game, only in less than a year's time. In the past, the use of the Internet is mostly entertaining, especially the network game of low age wind increasingly popular more let many educators began to talk about the network color change, but now this traditional concept is being reversed, with the 801 generation of Internet users in the education level of increasing, the network user white-collar population than start climbing and gradually dominate.

According to an industry survey, only in the Chinese network users of the sample, college education and above accounted for 62.8% of the total, this figure not only means that the cultural quality of Chinese netizens is rapidly rising, but also means that the webgame era will soon come full. 09 China's Web game market has entered a more mature stage of development, and in fact, such as Shanda, Jinshan, snails, giants these game giants have begun to wave to this glittering new market. As a new type of unprovoked online games, the web game has won the vast number of network office of Love. They don't have to worry about wasting valuable time and risk in online games.

In fact, China's web game market potential is far more than that. A survey shows that China's mobile Internet development is in the initial stage, so the whole game market is still in the initial stage. According to the survey shows that only 08 mobile phone users use the game application services up to 68%, visible growth rate, and in the future, the two will be bound to speed up the integration of the client online games, and these for the traditional online games, are impossible to complete the task.

And as a touchstone, snail launched the "City of Heroes" has been in exchange for unprecedented success and huge profits. At present, the number of white-collar users of Chinese web games as high as 60.39%, and the higher the monthly income, the higher the chance to choose a web game, all this shows that the high income has become the web game market players, the overall market development will be more perfect.

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