Research on the change of website title and natural Ranking

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Recently, there has been such an idea, how to change the title of the site, as well as the title of the changes in the ranking of the site after the impact is there or not. But based on their own optimization is the enterprise station, so many of the problems we face, there is this idea, but can not take to do so, otherwise, the site is facing the search engine sentenced to a reprieve or directly is the death penalty? The importance of the site title we all know that Baidu or Google under the general index of keywords is the content of the site's title, Instead of directly displaying the text, so the title of the site changes the question I need to discuss with you.

How to judge the title of the website

The title of the site first takes into account Baidu and Google's title to the length of the set, Baidu and Google's title length is probably limited to 28, 32 Chinese characters or so, if your site is more than words, redundant some of the keywords will be ignored by the search engine, that is junk keyword, or is not related to the content of the site.

In addition, the site title to be closely related to the content of the site, for example, our station Nanjing second-hand housing-Amoy, but my title is "all Cities", so, in fact, for the relevance of a certain difference, so there has been a desire to revise the title of the idea, but also studied the title of the risk of change. Another example, the site is to do the chemical industry, the title is electronic products, that is simply too big gap.

Second, the website title gives the user the experience to bring the better intuitive feeling

The short, incisive website title is very important for users to browse the site, if you provide to the user is a long title, looks very cumbersome, search engine crawling up can not be divided into which is more efficient, more authoritative and so on.

Third, the website title has the new idea, and is different, does the website actually and writes the soft article, writes the article A truth, the title is profound, the better attractive, this only then goes the good effect. When the title is finished, we will now look at how to modify the title of the site and how the title affects the natural ranking of the site.

As we all know, the revision of the title may lead to a decline in rankings, or even increase the search engine on the site's distrust, resulting in the site is the risk of k, how to reduce unnecessary losses?

Modify the title of the site is generally the best old station, and relatively stable, the reason for the change may be that the title is not good, but fundamentally speaking, more enterprises are developing new products, will modify the title. Change the title need to start from the inside page and then gradually expand to the homepage, the natural ranking of the site may have a small decline, but the stability of the chain and high-quality soft wen is essential at this time, coupled with the experience of doing the station, I believe that soon the rankings will return to the ideal position, or even

This article A5 starting from: Nanjing Second-hand Housing (http://nanjing.taojule.com)