Research on the friend relationship and incentive mechanism of position service products

First, friend relationship

LBS products in the friend relationship, than the traditional internet friend relationship is much more complicated, the main reason is a location-based user relationship, but also the unique features of mobile phones. As shown in the schematic, the best friend relationship of lbs products is divided into the following three kinds:

(1) True friend relationship:

Through user research we learned that the use of a product of the number of friends is to determine whether users use the product is an important factor, so, how to help users more import friend relationship, is the initial stage of an important link.

Here I will provide four ways of importing friends:

The first is to import friends through a mailbox contact, which is not the highest level of user approval, but is the most efficient way to import a contact person.

Second, based on the user's real data search, mainly divided into schools and companies of two types of information, through search, plus artificial screening, to determine whether the user is your classmate or colleague.

Third, through the SNS Web site's Open API interface to achieve connectivity with LBS products, when the use of LBS products to produce content, synchronization to SNS site, so SNS site friends see the information will follow the link to find your lbs address, the indirect import of friend relationship.

(2) based on the location of the friend relationship:

Based on the location of the friend relationship is the unique features of lbs, but also divided into two situations:

The first one, living in a circle near you, working around you, can become friends.

Second, people who eat and entertain at a certain place may become friends. This could have been in the same place, or it could have been someone who had agreed to a certain time together.

(3) Friend relationship based on interest

Users can base their interests on a common hobby component group, create gangs, where the interest is divided into two kinds:

The first, based on a certain location of interest groups, such as Xiao Zhang like to go to the summer Palace on weekends, you can set up a weekend to visit the Summer Palace group, launched a tour of the Summer Palace activities.

The second is based on some type of interest group, such as Xiao Li likes to buy low-cost discount clothes, then you can set up a low-cost sister Amoy group, sharing discount information.

Based on the above analysis of the relationship between lbs grasp, it is also important that the user privacy protection. Because the position relationship is always more sensitive, some people do not want to let their acquaintance know where they are, some people do not want to let people do not know where they are. Here, it is necessary to add a relationship between the mechanism, several levels of the preset security level, the lowest level is the location information, content information all visible, the most advanced is all not visible, the middle level is divided into friends visible and some friends visible, the choice of friends visible and choose to friends are not visible. This solves the privacy problem very well.

second, incentive mechanism

The incentive mechanism is divided into four dimensions, namely, points, titles, rewards and landlords:

(1) Integral

Behavioral Results Create a location +5 new to a location +5 comment a merchant +10 sign in +1 get a certificate +5

Corresponding different points, a set of different forms of visual expression. 10 points to exchange a small red flower, 10 small red flowers corresponding to a five-pointed star, 10 pentagram corresponding to a small red flag, 10 small red flag corresponding to a golden sun.

(2) Title

rule title points <10 to the points 10~50 soldiers on the road points 50~150 free warrior points 150~300 adventure Warriors points 300~500 adventure everyone

(3) Rewards

Part of the award is divided into eggs and awards. Eggs can be divided into the system in a POI place in advance laid eggs, and user-defined added eggs. Certificates can be divided into system certificates (both for businesses and users) and the user to create a certificate of commendation (only user-oriented). Some preset examples of awards can be found in the following table:

rules Certificate of first registration Hairiest one day to register three restaurants cargo to 10 local adventurers to 20 places where explorers are registered every day at the place where they eat, 5 days in a row the gourmet is registered five times bully at one location the maximum number of landlords logged on for three consecutive days without registering a starving ghost. Register Night owl after three o'clock

(4) Landlord

A person who has the most number of registrations in a place may become a landlord at that location. If the site is a merchant, after cooperating with the merchant, you can give some concessions to users as landlords, such as free coffee, discount cards and other discounts.

For friends, I think is to do mobile internet products, a threshold, the traditional Internet we are more familiar with the Community model, BBS model may be based on common interests of friends, web2.0 times we have witnessed the SNS, micro-bo This kind of real friend relationship, one-way friend relationship of the new exploration, Mobile internet age friends have more possibilities, such as based on location can find friends, can make friends, value thinking. The incentive mechanism is a product to produce a small shortcut to the user stickiness, we all know that the most sticky is the online game, especially with the upgrade system, followed by the content of your interest in the community. So you can introduce a lot of online games incentive mechanism, nothing to give your users a little task, to complete the task to a point of reward, this is a lot of new users to guide the use of the tricks; Integration System, growth system is also a common trick; what I want to explore is a user-created, interactive way of rewarding people.

Source: elyaaa.com/?p=490