Research on the key words before website construction

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The first person to do the site is easy to choose to do a Web site, ignoring the industry keyword research, and then the site after the successful construction of the site to promote the optimization, so often the later optimization brings inconvenience. For example: Site selection of the keyword competition is fierce, the site in a very long period of time may not do it, and then say: the site to choose the key words more unpopular, do up but the flow is very low. So it is important to study the key words before website construction!

Website keyword choice to be cautious, to SEO do not know friends may directly choose the company's name or choose the company's products as the site's keywords, but when your company's website does not have brand awareness, there is no user will search the company name or site name. The name of the product, if it does not contain the generic name of the product, is often not searched. Here are a few aspects I said about the importance of keyword research before website construction:

1, improve the efficiency of the site optimization

When we need to build the site, according to the company's needs, the company's products to the network survey and analysis. Find keywords with flow. But don't target the hottest, most searched words. Although the Hot keyword traffic is very high, but for small and medium-sized enterprises, if the search engine of the first few is very difficult. Of course, if the company has strong human and financial resources, you can choose this. Select a high flow, at the same time less difficult keywords, so that can reduce the cost of optimization, can also optimize the site to a better effect.

2, Long tail keyword construction

We do SEO basically know, the importance of long tail keywords, the site most of the traffic is basically through the long tail, of course, those who have brand sites except. We can use keyword tools to study the site's keywords, using flow analysis tools to analyze the source of traffic, to find some netizens often search some long tail keywords. Then according to these keywords to the site targeted promotion, so that can bring traffic to the site, but also can bring practical benefits to the site. After all, website promotion to the company brings the actual benefit is most important. We long see do Baidu bidding is this purpose. Although spending money on search engines to do rankings, but if the real bring orders, they are willing to do bidding promotion.

3. Research on competitor

We get a few key keywords from the above analysis, and then we can study the major competitors based on these keywords. Look at the optimization methods they use, as well as the source of the traffic, find some of their deficiencies and make improvements. In the website construction or promotion time, absorbs them a bit, avoids appearing their existence problem.

The above is my initial analysis of the site to study the advantages of the key words, if we have done in the initial site construction of the key words of the study, can be optimized for the later to bring great convenience, but for those who do not need to do the promotion of the site is not a practical role. The above is just a personal point of view.

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