Research on the marketing strategy of Changzhou Telecom cloud computing business

Research on the marketing strategy of Changzhou Telecom cloud computing business

Nanjing University of Huangyu

In the double background of the wave of cloud computing and the enterprise transformation of Changzhou Telecom, the author studies and analyzes the development strategy of Changzhou Telecom cloud computing business based on the practical work experience, combined with the theory knowledge of strategic management and marketing. This paper first introduces the cloud computing business related knowledge and the development of cloud computing at home and abroad, and then through pest analysis, five-forces model and SWOT analysis of the telecom cloud computing business in Changzhou, the strategic environment analysis, indicating the development of Changzhou Telecom cloud computing business opportunities, threats, Strengths and weaknesses. On this basis, using the strategic marketing STP theory, from the market segmentation, market selection and market positioning three aspects to carry out the factor analysis and strategic design. From theory implementation to practice, combined with the specific environment of the development of Changzhou cloud computing business, the author suggests that Changzhou Telecom focus on developing government and Enterprise cloud computing market at this stage, and is committed to building two clouds under the construction of Wisdom Changzhou system--government cloud and business cloud. and use the service marketing 7P theory, from product, price, channel, promotion, process, have type display, personnel these seven dimensions for Changzhou Telecom cloud computing business Development Strategy put forward the related suggestion. However, cloud computing is still a new thing, Changzhou Telecom cloud computing business has just started, market application strategy to be studied and perfected. The author hopes that with the help of this research, Changzhou Telecom Enterprise Development plays a certain role, so that the company in the whole business competition to establish and maintain a comprehensive competitive advantage of sustainable development.

Research on the marketing strategy of Changzhou Telecom cloud computing business