Research on the new profit model of local portal website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After Google left China, the vast grassroots webmaster has been in the A5 network to discuss the profit model of grassroots web site, which "E-commerce" is the main topic of discussion. In fact, in the author's opinion, the premise of E-commerce is true, but also the current trend of internet development. However, because of our vast number of grassroots webmaster sites have characteristics, not all grassroots sites can catch the "E-commerce" this express. So my view is: "Adhere to the uniqueness of our own site, in this unique basis to meet user needs, improve the user experience, in the site unique based on the development of their own profit model." Today I want to talk about the topic is the local portal (including local information sites, local blogs, local forums, local port, etc.).

Before we explore the profit model, we should first understand that, since our site is a local site, then no matter how our site content, customer positioning, we have a basic uniqueness, that is localization services. Therefore, our profit model can also be from this perspective, the author of the present application of relatively good profit model is as follows:

1, Hard advertising:

including Web page fixed, cursors, flash and other forms of advertising, as well as pop-up ads, text ads and so on, network advertising price is not expensive, the market space is large, the benefits are considerable.

2. Thematic or Project Services

(A) to collaborate with Governments or associations to provide them with network support for their projects. such as "Business Day" "Food Festival" "Housing Fair", "marriage fair" and so on, this project category of special services is expensive.

B, self-contact or local government-related units to lead the establishment of corporate member clubs, to help complete the full range of services to the enterprise. such as project and related information release, financing project analysis Report, investor recommendation, Project packaging, project recommendation, project evaluation, enterprise information construction, enterprise advertising promotion, product promotion, providing effective customers and collaborators for enterprises, and attracting investment activities for enterprises ' members; Consulting 500 strong companies in China , the information of Permanent Representative offices of overseas enterprises, the information of large and medium-sized foreign investment enterprises in China, can be used for local substation and local enterprise members and foreign investors to carry out early contact to negotiate, communication between the two sides of the conditions of cooperation, cooperation, and promote the success of project cooperation.

3, the local search auction ranking revenue

This profit model is premised on the integration of information, business, discount cards, experience cards and other offline resources, especially in some industries with very large profit margins. For example: decoration building materials, life service information, wedding information, catering information and so on.

4, News marketing and soft article release revenue

The general enterprise's main propaganda way is the advertisement, whether is the television, the newspaper, the broadcast, or the magazine, the outdoor media and so on, the enterprise all in the form which the advertisement publishes, informs the consumer related information. As a local portal, if we help enterprises to the enterprise information, discounted information, business activity information in the form of news on the local portal site, the value is not to be questioned. The existence of this kind of profit model also directly spawned the China's largest soft web site Alliance website "Soft Wen web site alliance", above thousands of websites and advertising publishers converged together, the release of a soft article website owners can generally get 20-200 yuan or so different soft paper release costs. Our vast majority of Web site owners previously only know that the use of advertising alliances into profit, but often the site's news release function forgotten.

5, the integration of local Web sites, to do local network advertising operators

Maybe you are a local port, but your user community may be relatively weak, because the local also wants the real estate network, the talented person net, the news network, the blog net and so on website, you have to do is the network advertisement of these websites integration, so you can help the customer to publish the advertisement in the local entire network, as the project type advertisement service provider, The revenue from your site will increase as well.

Some webmasters may be saying, these profit models are relatively difficult to operate, but I want to tell you is that the more difficult things, for us, the more opportunities, if you really stand in the customer perspective to consider the problem, the customer as a potted plant to raise, one day, customers will bring you great value. If you are willing to adhere to their dreams in these areas, dare to blaze new trails, your local site will be able to create a Xintiandi!