Research on traffic management strategy of Hubei Mobile company with large data-driven

Research on traffic management strategy of Hubei Mobile company with large data-driven

Li Wanhong

Telecom operators in the voice, SMS era, their marketing methods, promotional strategies are relatively simple, more extensive, without the design of personalized, refined package, without the characteristics of business, star products can occupy a considerable market share, and to the large data, traffic management era, If the telecom operator still follows the original policy, it will lose the right of discourse in the market, and its position in the product chain and profitability will gradually decline. To change this situation, telecom operators must integrate the huge data brought by users ' telecommunication consumption, do well data mining, release the value of large data assets, build large data operation platform, and provide differentiated service for users by segmenting customers, and doing fine and accurate flow management. At present, the Internet and many outstanding enterprises in traditional industries have found "big data" unlimited business opportunities, active use of large data as an important means of transformation and upgrading, and telecommunications operators have a large user base of the data is not exploited. This topic through the Hubei Mobile company as the carrier, studies through the big data mining and the management, the innovation profit model, expands the business model, cracked the flow value predicament, provides the enterprise transformation the strategic support.

Research on traffic management strategy of Hubei Mobile company with large data-driven