Research on user search habits of Hebei Xin Xin Talent Network

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Different types of Web sites, user groups are certainly not the same. As a new talent site, Hebei Xin Xin Talent Network is the same, the initial optimization, the setting of keywords, began to study the user's search habits. After one months of practice and pondering, I think familiarity with user search habits on keywords, key phrases, and long tail keyword accurate use is very helpful, and the effect is good.

I. User group Analysis

As a talent site, the main services provided are job search and recruitment information, as well as some human resources information services. The use of the group is easier to judge, one is job seekers, mainly including fresh graduates of college students, the unemployed in society, want to job-hopping personnel. Among them the fresh graduates group is bigger, the social unemployed person second. For the recruitment aspect, mainly needs the supplementary personnel's enterprise unit, the analysis thinks, the liquidity big business demand must be big, like the sale class enterprise, like the insurance industry. Human resources information Services, mainly in human resources management practitioners, this area of the group is more focused and targeted.

Two. Search Habits analysis

Talent site, the main resources from two aspects, job search and recruitment. The more job search information, the greater the attractiveness of recruiting enterprises, on the contrary, the more recruitment information, the more attractive to job seekers, the two are mutually reinforcing. The user's search habits are important factors that affect the keywords and phrases.

First of all, from the job seeker, if a person to seek employment, certainly to find talent site, so that the local name of the talent site is definitely the first choice, such as we are facing, is the Hebei talent Network and Shijiazhuang Talent Network, and then further think, job seekers in addition to know the site, the most attention or recruitment information, For example: Hebei Talent Network recruitment information, Shijiazhuang Talent Network recruitment information, Hebei Talent Network, the latest recruitment, Shijiazhuang talent network, such as the latest recruitment. After analysis, the above several relevant key phrases can be considered to use, so go to Baidu and Google to try to search, and study Baidu Index, found that users such a phrase search indeed a lot. In this way, the search habits from the user's point of view will have the result, make it become our keyword group or long tail keyword.

Another experienced recruiter may be familiar with the local talent website. From the search habits, the recruiter may consider include: Hebei talent Network job information, Hebei Talent Network talent information, Shijiazhuang Talent Network job information and so on. Further think, the recruiter in order to make the search more targeted, may directly search job opportunities, such as: Hebei Talent Network job sales, Hebei talent network sales. In this way, in addition to the use of relevant phrases, we can also study the local mobility of the post, with these positions and related phrases to set the keyword group or long tail keywords. A large mobile position, there will generally be sales, promotions, IT, insurance and so on. Specific details and determination, by trying to search and Baidu Index to determine.

Search habits of the study, in addition to the core keywords, the most important use of related keyword groups, these phrases if used properly, bring the search flow can not be ignored. I have this idea, but also through the Hebei Xin Xin Talent Network traffic Research, I found that through the search Hebei Talent Network recruitment information and other related phrases to log into my site, there are a few.

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