Research on web promotion-oriented enterprise website

Source: Internet
Author: User
Keywords Guidance network promotion Network Marketing
Tags aliyun basic configuration content design development direct enterprise
Online http://www.aliyun.com/zixun/aggregation/37401.html "> Enterprise website construction and network promotion methods and effects have a direct relationship, there is no professional corporate web site as the basis for the network to promote the method and effect will be greatly limited, Therefore, one of the basic tasks of network promotion strategy is to establish a network promotion-oriented enterprise website. Website construction itself is a complex task, involving web site planning, Technology development, page design, Web server configuration, functional testing, content editing and other aspects of work. Website construction itself has become a relatively complete discipline, standing in the angle of network marketing, the study of enterprise Web site construction is not a comprehensive introduction of the various specific processes and methods of website construction, but focus on the development of network marketing has important marketing issues, The understanding of these issues is the construction of network marketing thought-oriented Enterprise website Foundation.
1. The general elements of the website construction of the online enterprise include the basic condition of the enterprise, products and promotion, the necessary functions, customer service, etc. 2. Web site construction on the impact of network promotion methods and effects from the network marketing point of view, should be to the corporate web site requirements, or, how the enterprise Web site should adapt to the purpose of network marketing. 3. On-line Enterprise website Typical problem research, many enterprise website construction and Vanro Marketing thought has the big disparity, therefore at present the Enterprise website existence many does not conform to the network marketing direction question, to these questions inductive analysis provides the real material for the Enterprise website research. 4. Online website optimization meaning and content, website optimization design is the basic requirements of network promotion. Website optimization is not only to facilitate search engine identification and retrieval, there is a deeper meaning to improve the understanding of website optimization, in the conduct of site planners can stand at a higher level to understand the relationship between the Web site and network marketing strategy, only the specific methods of the million to optimize the enterprise website construction, Can be built with a clear network marketing-oriented corporate web site. 5. Online Web site evaluation and diagnostic methods; The premise of website evaluation and diagnosis is to set up a system of website Evaluation Index system, which can reflect the professional of enterprise website? This section of the site should start from what aspects, a complete site diagnostic Analysis report should include what content.
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