Research Report on banner website marketing oriented to low income group

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If you rely heavily on banner ads to drive sales and improve traffic, you may have a good understanding of the market. Unlike people's inherent mindset, banner ad clicks have more in common than information advertisers.

Only 6% of Internet users account for 50% per cent of all display ads, according to a new survey by comscore, which is quite different from what people used to think of as the majority of Internet users ' hits. If the survey is not surprising enough, the composition of these users is more descriptive. The vast majority of banner ads click on the user age between 25-44 years old, the annual income of not more than 40,000 U.S. dollars, compared with the non-click Users, they spend more time online, they prefer to engage in online auctions, games or online recruitment.

The survey was interesting, but the results were not new. Early 2007, AOL conducted a survey. Surveys show that users who click on banner ads are middle-aged American women who like to watch online games. "These people also like to open direct mail, and they like to discuss issues with telecoms marketers," says Ave Morgan, the new US online vice-president for global advertising strategy. "They also like to watch information ads, play casual online games."

What does this mean for online web-site distributors? I don't think that's an important standard for us to judge the number of people who click on banner ads in Internet users. The traditional view still holds that internet users are richer, more educated and more complex than non-netizens. In fact, this view is completely wrong. Nowadays, the composition of the Netizen is very close to the composition of the offline media user. With the increasing popularity of broadband, the distinction between broadband users and other users is becoming blurred. We are in the turning point of the network development.

Think that the internet world is mainly young people, fashion, the rich and the main science and technology of the view, and now there is not much meaning. Today's netizens are more like Wal-Mart users, users who click on banner ads are also like the dollar Store. If you are doing online display campaigns and measuring success by clicking Clicks, especially if you use display ads to sell high-end, upscale products to young users and fashion people, you will have the problem that the survey points out.

Of course, there are exceptions, and the ubiquitous snorg tees may be an obvious example. Despite such exceptions, the survey also gives us some insight into the way the web traffic is driven by banner ads. Online celebrity snorg girl is popular, but it is unlikely to play a role in its art-oriented advertising. On the contrary, the dance agent advertising has proved to have a strong advertising effect.

The author thinks, the direct sale advertisement, the information advertisement as well as the on-line game and so on receives the user's favor. Banner ads are more effective than those advertised in high-end concepts.