Research says more women than men are growing fast

Multi-Play Network (compiled/phoenix fish) market research company Lightspeed says 53% of Facebook users aged 18 and above have played a social game.　　19% admitted to being addicted to these games. In a survey of a group of North Anglo customers, Lightspeed found that women surveyed were not only more likely to have Facebook accounts (75%vs.63%), but they were more likely to play social games and admit that they were addicted to the games (21%　　vs.17%). The younger users are more likely to be addicted to Facebook games. 22% of users aged 18 to 34 issued such a statement. By contrast, only 18% of users aged 35 to 54 and 15% of users over the age of 55 said so.　　More than half (55%) of social gamers show that they have up to 10 friends and they play the same title game. These players also make more people addicted. 59% of social gamers said they had encouraged their friends to join them, and 15% had invited strangers to join them.　　More than One-third (37%) of social gamers said they started playing these games because they were invited by friends. More women than men lightspeed Research companies point out that the number of players in social games is growing fast.　　65% of players started playing these games last year, and 13% said they started playing them last month. Nearly Two-thirds (63%) of Facebook gamers say they play at least one or two games a week. 14% of players play more than five games. 27% of players play social games every day, 28% of which are played several times a day.　　65% of players spend an average of 30 minutes or less on a social game, 27% play 30 minutes to 60 minutes, and 8% more than one hours. Advertisers benefit from these social games.　　39% of players respond to marketing campaigns to gain game rewards: 20% to join a new game, 19% to click on an ad, 16% to subscribe to newsletters, 13% to sign up for free products, and 3% to apply for a credit card. About One-fourth (26%) of the respondents were also more likely to buy products from the social game's implanted ads.　　More men have such behavior.　　Lightspeed's marketing director, Naor Chazan, says the popularity and potential impact of these online games is huge, with half of Facebook users aged 18 and above participating in social games. Chazen continued: "By witnessing brand sponsors and advertisers in games that have been successful in the promotion of social games, like 7-11, Microsoft and Honda, social games offer these businesses a new and stimulating marketing tool to attract existing and potential consumers." "(Edit/Ming)