Research shows mobile gaming market size 2015 to $11 billion

Source: Internet
Author: User
Keywords Market Size Games
Tags app application applications download free games free version game games
Juniper, a new report published in Tuesday by the UK's/wendy, predicts that the total mobile gaming market will reach $11 billion trillion in 2015, driven by "buy within app (In-game purchases)"  Nearly 2009 years 6 billion dollars twice times. "Buy inside", English for in-game purchases, which means downloading the demo free version first, and then paying directly for the full version in the application, which replaces the "paid for download" model that has existed for many years in 2013. This trend is now clear, and the main force driving this trend is Apple and their "In-app purchase" mechanism.  Apple said last year that it would allow developers to release free games, but the game would have to support app purchases. Earlier this year, Japan's iphone game developer Ngmoco was bought by Japanese social gaming company Dena at 400 million dollars, after a free game based on micro-trading, such as shooting games eliminate and pet games touch Pets.  This business model provides free games, but additional content such as ratings, clothing, weapons and other fees. Juniper also points out that as more and more applications and more and more platforms, application stores, the discovery mechanism of applications is an urgent problem to be solved. Because most stores now use the list mechanism will make "rich, poor poorer", because the number of games in front of the list will be more and more downloads, then those games will always be in front, which is such as Appsfire, Chomp, Mplayit, Appaware, Applications such as StumbleUpon discover the significance of the engine's presence, and they are all trying to solve the problem. (Edit/Ming)
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