Research shows: Search marketing can enhance brand influence effectively
Source: Internet
Author: User
KeywordsSearch marketing effectiveness brand influence can buy
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Recently, the "Chinese Search Engine Value Research Report", released by Millwardbrowndynamiclogic, a third party agency, shows that ads placed on search results pages are worth more than just attracting clicks and promoting sales, which can also help brand building.
The report points out that search marketing can effectively enhance brand awareness, attract users to further understand the brand, and enable users to show a higher willingness to purchase. In addition, a good title copy description can help the brand effectively convey the information it wants to convey, thus affecting the user's perception of the brand. In the case of Chevrolet, the search results page put ads on the user group, the goodwill is 48%, the purchase intention is 48%, and the group that did not advertise the Goodwill degree is only 35%, the purchase intention is only 36%.
Relevant experts said that through the research results, customers will receive more inspiration. First, the search marketing can enhance the brand in the user's popularity and goodwill degree. Second, we increase ROI, and brand value should be more attention. Third, customers can be very good use of search marketing, the brand really critical information to the user.
Compared with other marketing methods, search itself is more able to lock users ' interest and demand tendencies through keywords. Baidu as the industry leader in search marketing, and constantly for the promotion of search marketing value and efficiency to make innovation and try, 2009 Baidu Technology Innovation Congress "box calculation" of the proposed, I believe that Baidu search marketing will bring unlimited development possibilities, and further promote the search engine brand marketing development and improvement, Help enterprises to enhance brand awareness, so that enterprises get a higher return on investment.
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