Research user needs to improve the site keyword ranking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Does the user affect the site rankings? If not, it will not affect, then the study of users does not make sense. If so, how does that affect rankings? In the search process, the user has a motive, first to understand the first user search requirements, what users need? What do they need to do with our site?

If the user searches: where should the Enterprise site optimization start? Where is the user's motivation? The first approach is to find SEO companies, the second is to do their own optimization. In this process, there are 2 kinds of requirements: 1. Users to search for SEO company; 2. Users to do their own optimization.

We all know that in fact, the entire Internet user needs are divided into three types: data requirements, information needs, transaction requirements. If you want to engage in SEO optimization, then will search SEO basic knowledge to learn, then this one also belongs to information needs.

When the user wants the SEO training price, although it is the information search, but the hidden demand behind it is the commercial demand, this kind of demand may turn to the demand of the transaction, also call the trade class demand.

What is the difference between the transaction class and the information class? How do you judge a user's search? If it involves a transaction, it is a transaction type, if it is simply understood and does not produce a transaction, it is the information class.

Baidu daily information type of search occupy 90%, trading class search occupies 10%, in Baidu search every customer, Taobao, light search can reach millions in one day, why do users do such a search? The following SEO sky on the 2 aspects:

1, the word in the major media to promote the brand to form such a search;

2, know the brand but may not remember the URL or too much trouble to input.

Taobao search from Baidu, such as this kind of search user's purpose is very strong, to the fixed site, the word did have no meaning, although the word flow is very large, but the rankings do not make any sense. What kind of word is it? It's often difficult to bring traffic

The purpose of the research engine user's search is to make the choice of the word, the direction of the strategy will not go the wrong way. There is a soft text outside the chain of the site, although its traffic almost every day to achieve, but his day turnover of 2 single, a day to earn 20-30 yuan, then how to do?

First, research the user's search needs

Do you usually open Baidu? Idle boring to open Baidu are all sick? But when everyone is idle will open Jingdong, Taobao, Micro Bo? Sure, why? Actually, I don't know what to buy. What is the demand?

Browsing requirements can be categorized: one is a target user, the target user open Baidu is there a goal or no goal? Of course, there are goals. The goal is very simple, shopping taobao is there a goal or no goal? Taobao is a goal, there are some are no goals.

When the site has half of the target users, half are not target users. Such a site's keywords how to layout, Baidu has the target user is 100%, it's design is very simple, a simple search box, and look at Suning appliances: There is a goal and no target ratio is about half.

Different users will have different behavior, if the user wants to choose a mobile phone, perhaps most people will compare millet mobile phone. If you do not know what brand of mobile phone is good, users may navigate through the mobile phone to screen, so that they choose the brand they think fit.

Suning appliances, such as Taobao site needs 2 kinds of users to meet, how to layout the search box, navigation is to meet the goal, special, recommended are to meet the goal-free, is to browse to stroll around the people to see, some sites hundred goals, such as Baidu, there are some sites are hundred no goal.

Weibo, 58 with the city is a target user, it's home is the existence of navigation, instead of recommending something up there it is a goal, most of them are targeted users, do optimization, do layout user browsing habits to study, do not think of the site will be difficult to participate in ranking, this is the user search needs.

Second, the user's browsing layout

Baidu Webmaster Weibo has no one to pay attention to, active access to users this article is easy to be overlooked by the webmaster problem audience came to your website browsing, can also help push your rankings, Baidu official said the active access to users, also can also be called loyal users, or free users.

Have you ever downloaded a tutorial online? Download tutorial This is called initiative accounted for the larger, ranking the better, the same 2 traffic 1000 of the station, a site active access to 400 people, other ways to 600 people, B site initiative to 300 people, other ways of 700 people, A's website ranking obviously than B has advantages, The higher the ratio of the entire flow, can you tell how users are coming?

Baidu can do, absolute quantity A is 400 absolute quantity is the absolute quantity is 300 with optimization, if from 300 to 400, that must be good. How does a loyalty user increase affect rankings?

Third, provide valuable content

Access to user needs tailored to the user to create an enterprise website users are looking at product updates News no use, a medical website Update Entertainment news, no value, to your station has negative effect, the novel site always has the window, that will lose their own users.

Third, provide valuable content

Access to user needs tailored to the user to create an enterprise website users are looking at product updates News no use, a medical website Update Entertainment news, no value, to your station has negative effect, the novel site always has the window, that will lose their own users.

Fourth Baidu webmaster Weibo information

Now QQ Group is not a hierarchy can determine the user in the group contribution value if the site has such a function, you can also do the layout.

Summary: If you can improve the active access to users, that is why users repeat to your site, if the Internet does not provide new tutorials every day to download, do not provide answers to the plate, it will not allow users to repeat, or even competitors can also come, if it will need to pay attention to, need to find a suitable entry point, Your site rankings will be very hard.

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