Residual leaf seo: Talking about the blog marketing of network Marketing

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Blog marketing is an important part of network marketing, while network marketing is more and more valued by enterprises, blog Marketing also plays a pivotal role. Blog marketing can broaden information channels for enterprises, expand brand awareness, improve sales and so on. These can bring us rich returns, we should first understand what is blog marketing, how should we go to blog marketing it!

One, what blog marketing

Blog marketing is through the blog site or blog forum to contact bloggers and visitors, using the blogger's personal knowledge, interests and life experience broadcast merchandise information and marketing activities.

Second, the Benefits of blog marketing

1, to bring traffic to the site

Search engine has a powerful content retrieval function, use the blog to increase the number of Web pages and quality, and improve the weight of the search engine weight, can get in the search engine rankings bring traffic, and these traffic is targeted, and can obtain effective and high-quality external links.

2, User behavior Research

When your blog is well-known or more popular, your blog has become a place for users to communicate. You can present your views and questions in your blog, and users can post comments and views through blogs, thus analyzing the user's views on blog posts. Online surveys can also be set up in blogs or blog posts, adding to the interest and interactivity of blogs, and thus greatly reducing the cost of research.

3, Brand Building

Blog is not only a platform, but also a way of information dissemination. Then the status of the blogger determines the speed of this way of transmission. If you want to become an expert on a certain platform or industry, you have a more authoritative blog than each other. If you integrate these resources into your application and persist in doing so, it will bring you more objective traffic. In these blog resources you need to collect a variety of valuable articles, URL links, utilities and other resources that you can consistently create better and more articles to provide good help, than and its report is very objective.

4, alternative advertising investment, reduce advertising costs

Although the blog is not a substitute for hard advertising, but it can play a role in advertising to a certain extent, even play the role of advertising can not play, and to save the cost of advertising expenses. This is not to say that you advertise in the blog, wantonly advertising, your blog articles are indexed by search engines and bring free effects at least part of the search engine can replace the advertising expenses.

5, Save maintenance expenses

There is a well-known rule in marketing: The cost of getting a new customer is five times times the cost of maintaining an old customer. I think, in the site of the user to maintain and maintain the same reason, the site only constantly update the value of information to obtain the long-term attention of users, not to cause a large number of users lost, this blog is indirectly reduce the cost of getting customers one of the contributions.

Third, blog marketing process

1, select the blog and register the account number

Select the blog should consider the industry, authority and the degree of popularity, recommended blog platform Sina, Baidu Space, owner, blog network, NetEase, Sohu, microblogging platform Sina, Tencent, Baidu said it, Sohu Weibo and so on.

2, Blog content construction

According to the enterprise, product or website that we need to advertise, we can construct the positive content, and it is possible to carry on the soft advertisement, or the product, service or enterprise culture. But be careful to grasp the yardstick, do not make the blog "dump". If our blog has lost its potential characteristics and value, then lost the user and the meaning of existence. It is important to differentiate and clarify the nature of the content of the value from the perspective of the user rather than from the point of view of the propaganda or product.

3, blog information dissemination

The creation of blog content requires us to spread these content in order to achieve better results, then the spread of the way is long and wide. We can through the forum replies, questions and Answers platform, blog reply. The most important thing is to build the content of the blog value, if you can move the channel or small series of recommendations and can reach the blog home page and directory also, the effect is very obvious.

4, adhere to perfect

So once we've identified or started blogging for our business, products or websites to advertise, then this will be a long-term process, should constantly update valuable articles, and constantly use the propaganda channel for publicity, so long persistence will accumulate will attract more visitors, as well as users. To play a greater value.

Summary: Blog marketing (including Weibo marketing) is a strategy of marketing, but also a long-term marketing process, in the process will bring you the value and benefits. Reprint please indicate this article from http://www.cd9dbj.com