Residual leaf seo: Talking about the soft marketing of network Marketing

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Soft marketing is a more common marketing method in network marketing, but also for a good network marketing staff, precision soft marketing is not less. In the soft text marketing for soft paper writing skills and themes, as well as the precise delivery of soft text and follow-up operations, many friends are very concerned about the problem. We will talk about the soft marketing of some methods, in doing soft marketing, we must be familiar with the promotion of their products or services, for the recognition of the product of our marketing success or not and the effect of this marketing, this is one. The second is to conduct a detailed survey of the market, including the current market situation, user demand research, competitor analysis. Only by doing these two steps can we have the right sex of the soft wen marketing.

Soft Wen marketing in the common soft text is divided into three types, a news event type soft wen, two types of soft wen three hype type soft wen, we will discuss the following three types of soft text of the specific operation.

One, news event type soft article

This kind of soft paper marketing, generally for the enterprise or team to use more. This kind of soft stationery has a wide range of users, operating costs expensive characteristics. This type of soft paper is more suitable for corporate brand promotion and product promotion, mainly through the force of the media, using the form of soft text to performance, the news event as the basis. This type of soft paper marketing has a wide range of communication, readability, and the effect of more obvious characteristics.

News event Type soft text operation means: This kind of soft wen is mainly on the enterprise brand or product propaganda, so the content part must not have the obvious advertisement, the content may write the enterprise's arduous development course, the Enterprise management interview as well as the speech, the enterprise management pattern, the enterprise social contribution and so on. In short, the article should try to highlight the enterprise culture, enterprise advantages and highlights. The article can not directly when the introduction of how the enterprise, as well as products how. To write a good corporate culture is the promotion of corporate branding, and then should be to the major media or portal site submissions, you can directly contact the media for publication.

Second, the sharing of soft text

Sharing soft text is more suitable for personal brand or image of the establishment and promotion, suitable for individual or small team operation. Especially suitable for individuals or teams in the establishment of an industry brand. As we all know, regardless of an industry, on the internet have a corresponding well-known portals or forums, in this relatively strong targeted industry website, almost all users are to this exchange learning. So the users on these platforms are our "target users", these like to learn, like to view the industry article user groups decided to share the birth of soft text. If you want to build a personal brand or create a phenomenon in an industry, then sharing soft text is the choice.

The operation means of sharing soft text: for the establishment of personal brand or image set up, we must have their own platform, (Sina blog, Sohu blog, NetEase blog, Baidu Space or independent blog, etc.) monthly update some quality original articles, content is certainly a technology to share or industry to share the main, It is best to incorporate your own information into the soft text. can also be in the article to leave their own circle of communication, such as QQ or QQ group. This can indirectly understand the effect of the article, after the article is written not only to publish in the personal product table, but also should be published to the corresponding industry site above, so always adhere to, there will be unexpected effects.

Third, the type of speculation soft text

This type of soft paper is currently the most effective and most popular way of soft marketing. It is not the first person to introduce our products, but the Third-party user angle objective comments way, this way of writing greatly improve the credibility, but also can be very good interaction with the user, thereby increasing the user's viscosity. From different point of view, users can better understand our products, so this way the soft marketing effect is more obvious.

Speculation type soft text operation means: for the type of speculation as I do the operation is more complex than the first two ways, but also requires the operation should have a perfect plan, and can correctly guide the topic of the user. This type of operating platform is mainly a forum, bar, quiz and other interactive products.

This kind of soft article topic choice is very key, chooses to have the readability and has the strong controversial topic to carry on the content creation as far as possible. For example: Shocking topic, can guide the user to have the topic which resonates. Controversial topic (different points of view), the topic of negative information, the hot topic of entertainment ... In short, impress the user is the key, can let the user generate interest, participate in this soft wen interaction, then this topic hype is undoubtedly very successful.

Summary: The appropriate soft marketing has obvious effect, but many friends are accustomed to in the soft Wen marketing when the article implanted products or company ads and Web sites, we carry out soft marketing is not selling products but the user to guide, so as to achieve our intended purpose and effect. So for soft writing must have readability, can make users have a strong interest in the best, if users can take the initiative to participate in that is done successfully. Reprint please indicate this article from http://www.cd9dbj.com