Resist the electric dealer to scramble the home store to do "the Trust"

The best of 2012 Home Stores

Who builds the platform of life for people?

Who pushes the industry forward?

Who rose quietly in the trough of the market?

Who influences people's attitude towards life?

Who is the "most" at home?

At the end of the 2012 year of "Fire and fire blending", we reviewed the domestic consumption hotspot, combed the industry vein and looked forward to the prospect of home market.

Originally the market is not good, there are a large number of electric business platform to market, 2012 years of traditional Home store life is not easy. How can we play one's own long, leaving consumers in their own territory? All the supermarkets are trying to make their own advantages to do deep. Consumer demand and budget are different, it is time to go into different stores gate. After 2012 years of efforts, traditional home stores in the eyes of consumers have a new positioning and new identity characteristics.

Want to take part in the furniture with the old for a new run where want to buy high prices of imports and mahogany furniture to find who home, want to find a style of original design to patronize who, want to have targeted to amoy cheap to go where, want to buy quality and cheap security room furniture into whose door ... The prospective owners already have a good idea of who can satisfy these straightforward consumer demands.

Brand enterprises to start their own business, E-commerce snatched a large number of young consumers, conservative to lose their attractiveness, 2012 years of traditional stores are almost in the gap between survival. How to create their own blue sea, as consumers in the eyes of irreplaceable "friends" and "helper", is the 2013 home battle on the main line.

"The most loyal"

Huimin helps the people to make the business comfortable

Representative: Home

Bought new furniture where the old furniture to go; Beijing suburbs consumers buy home products around too hard, buy high prices of deep mahogany furniture need more insurance of the ground; the fog of imported furniture where to spend the most reassuring? 2012, consumers of many home purchase problems, in incredibly home here is resolved. Incredibly the home President Wang Linbung said, nothing fancy, consumers come to hope to buy comfortable, with the steadfast, they eagerly hope, is incredibly want to do.

Interact with the government to complete furniture with the old replacement subsidy 10% activities, the establishment of a model of the old furniture recycling warehouse, in Shunyi opened the sixth branch, Lai ze store Redwood City Hall response to mahogany furniture new GB requirements of the Redwood brand "a book Card", the North four-ring store of the first shuffle, where the brand guarantee 100% pure imports ... The 2012 house never stopped following consumer demand, which undoubtedly became the key factor in the "2012 Most loyal" store. In addition, incredibly home to this newspaper revealed that the 2013 in the development of new models of service at the same time, will be each of the existing services to continue to do, fine.

"The most Steadfast"

Follow the consumer's footsteps and move on steadily.

Representative: Lan Jingli Home Plaza, ten Li River home building materials Culture Street, Fujian Dragon Headquarters base

Where to buy home products the most practical? In the complex home market, this habit of consumption is not a live, but in the hearts of consumers in the top three home store is absolutely "the most down-to-earth" representative. 2012, Lan Jingli Home Plaza, ten Li River home building materials Culture Street and Fujian Dragon Headquarters base on the list.

Among them, Lan Jingli Home Plaza has been holding the market pulse, around the consumer demand for customized "fit" service new model. At the beginning of the Lai ze shop "Dress Up", from the past only sell single building materials products, change to furniture, building materials with both hands grasping the form of the whole industry, and suning appliances (002024, shares bar) through the "marriage"; February Lai Ze store launched a low-cost "furniture package" to meet the protection of the owners of "brand + affordable" demand August Bell and Lai ze two stores to start the "Lan Jingyun platform" Home product management mode of single goods, that is, the two stores in the implementation of product standards access management system under the premise of the mall sold each piece of furniture for brand, model, material, price, statistics and other aspects of the unified standardized management, to lay a good foundation for the value of plaintext. In addition, the year of 2012 Lan Jingli never Stop the "old for new" activities, and become the Beijing Business Council appointed five new pilot stores.

In addition, ten Li River home building materials Culture Street and Fujian Dragon Headquarters base is also "steadfast faction" of the two main forces. If you do not want to buy additional prices too high home building materials products Ben "Ten Li River Home building materials Culture Street"; If you want to buy cost-effective brand ceramic sanitary ware, cabinets, flooring, wooden doors and lamps and other products are killed into the Fujian Dragon headquarters Base, this years to develop the consumption habits, it is their perseverance characteristics. This newspaper learned that the 2013 ten-Li River around the home shopping district will be further expanded, the decoration of large shops, soft assembly and antique mahogany distribution Center for further upgrades, will bring consumers more complete, more refined shopping experience.

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"The smartest."

While dabbling in home originality to encourage love home consumption

Representative: Red Star Mei Kai Long

China's original power sends its own strong voice when everyone thinks that the April design topic belongs only to Milan, Italy. At that time, a sister design week with Milan, launched by the Beijing International Design Week, Red Star, the United States, as a Chinese store, to participate in the original design of China's exhibition activities, by dozens of Chinese designers to sit on the theme of the "Sit Down" exhibition Milan, the promotion of China's design to the international. With the support of the Red Star, this step will go more smoothly. At the end of the year, just as people began to think about the gains and losses of the years, they were thinking about forgetting something, Red Star launched a love home as the theme of the micro-film "Time Door", the appeal of people do not ignore the family, this micro-film not only in the community to form a response, but also deepened the consumer to the Red Star United States Kai Dragon to create "family" consumption of the impression.

One side is original, side is the family, plus at any time with the consumer interaction discount promotions, Red Star 2012 Go unusually smart, the footsteps are very light.

"Most positive"

To break the tradition and find a place

Representative: Cheng Wai Cheng Home Plaza, building materials economic and trade building, Cofco Square

Some people seek stability, others change. In the face of the 2012 is not clear market, but also some home store movement is appropriate, positive change of thinking, out of the road.

Cheng Wai Cheng Home Plaza is undoubtedly a traditional store in the active transformation of one of the representatives, Taobao Mall with the online experience shop "Love Bee Tide" cooperation, will be the first "deep net" home town, the introduction of a beautiful home, trimebutine furniture and neighboring villages and other independent shops, complete the "Hypermarket + Independent Shop" mode. In the 2012, the city outside the Cheng in the above two changes in the integrity and refinement, but also become the first home industry to play "active marketing" and a monthly promotional theme of the sale of the store. To consumers at home can get a variety of household products discounts, buy gifts lottery information, and provide a variety of new house decoration, renovation of the old house and the possibility of local renovation, the city's active marketing on the one hand for the prospective owners to save the around parity time, on the other hand for the settled merchant brought more target consumer groups.

In the capital home market to buy high-grade goods is not difficult, but want to find a set of art and technology coexist, and "only this one" high-end building materials scarce, but not easy. It is to see this gap, has always been known as the capital of high-end building materials, Beijing building materials economic and trade building 2012 years has not stopped a series of "Teng retreat to move" the new action. 200,000 yuan to 500,000 yuan price of German copper households Men Bifang biffar,48 million of German massage bathtub Bitchler pichler,6000 yuan/square meters of Austrian three-storey parquet Andermont Admonter and everywhere in Europe, limited-grade home products, the European pavilion, After the selection and adjustment of the internal structure, more than 10 in Beijing only this one of the foreign top home brands focus on opening flagship stores. These from Germany, Austria, the United States, Australia, Spain and other countries home brand, in the design, selection, technology and other aspects of originality, and expensive.

Cofco Square as the world's top luxury home of the old gathering place, Cofco Square did not stop the pace of moving forward, not only for the world's high-end home agents to create first-class display, sales platform to meet high-end people to buy high-end luxury furniture cutting-edge consumer demand, but also committed to the industry to find inspiration for excellent designers, Search the material to provide the ideal place. First of all, the adjustment of the introduction of shopping malls more than 12,000 square meters, to attract Fengide, Armani/dada, leader of home, hand-show home, Nicoline, Koma impression, such as more than 10 new imported home brand stationed, and secondly, Cofco also joined the brand, designers and media, Hold a variety of art and design-related theme exchange activities, "display China-Crystal Kylin Award" award-winning Works exhibition, "Autumn Feast home trend window show" and so on, to promote the design and market information equivalence, but also for 2013 years of deepening the service buried foreshadowing.

"The most exquisite"

Customizing life for consumers from basic necessities

Representative: Ikea home, Love family home

A home store, in the end to meet our consumption needs, but also for our life to bring about what changes? A large membership system, and continue in order to facilitate you my life research and development of new products, another diversification, from living, living and collecting to meet the needs of the people in Beijing. For the above problems, Ikea home and Love home home with the actual action to write the answer.

Ikea still moves frequently in 2012, but advocates for four kinds of people to customize different home styles and create office space and commercial space design services Two things, the most memorable for consumers. The person who pursues a breakthrough can try the modern style of Sweden; people who like to mix and match can try the modern classic wind that contains the transnational elements; those who advocate nature and seek peace can try to use the Swedish traditional Scandinavian style; At present, Ikea's "Custom Life" service has begun, consumers in 2013 can still invite IKEA designers to help pick and match. In addition, IKEA home at the end of 2012 also launched a new business space and office space design Business "ikeabusiness". Chen, an Ikea Beijing marketing manager, said that "new office doctrine" is the concept of this new business, the core is to stimulate staff inspiration, to increase the sense of belonging, so that the company efficient operation.

Compared to IKEA in the design of the intimate, love family home of the intimate more bold, more comprehensive. Love Home Real Estate, Love family home, Love Home collection, Love home jewelry city, Love home outlets ... Once you have chosen to become a consumer of your family, he will be able to solve all of your life's purchasing needs and provide the most tangible after-sale guarantee.

"Stick to it"

Insist on differentiated operation waiting

be recognized by consumers

Representative: Harmony Home International Home Plaza,

No. 1th Global Building Materials furniture collection and mining headquarters

It's not easy to get out of a different way when a certain way of spending becomes a habit. Beijing's Home stores all over the quartet, and has long been mature, how to find business alienation and change deep-rooted consumption habits, the consumer attracted to come, is the 2012 new stores of the first priority. But in the case of win and market-scraping, Harmony Home International Home Plaza and 1th World Building Materials Furniture collection headquarters as a new market in the home store did not have the desire to do, but the difficulties continue to move forward and adhere to the spirit of differentiated management, but they became 2012 years "the most strong" warrior.

Use more than 1 years to overcome difficulties, this year June 22 finally officially opened the Home International Home Plaza, the "removal of the cost of circulation links, products to lower than the traditional sales price of 40%-60% of the prices sold" slogan. And the capital of the traditional stores are different, the characteristics of the home is: Do not accept the brand rent, the use of proprietary mode. At present, the square has a total of more than 300 brands, of which the Southern brand accounted for about 70%. Peace Home Home Plaza general manager Yuchun said, in the brand choice on the store to take "strict system", that is, brand factory through the field visits to the store, to check product quality, with brand products and other stores in the capital to form a differentiation. In addition, the peaceful family also said that the shopping guide, transportation, after-sale and so on are unified by the home of peace and responsibility, if the product problems, the store will be responsible for the end.

And as another new large home integrated store in 2012, 1th World Building Materials Furniture collection headquarters in the Golden Sheng Group and Beijing Shun Xin Agriculture (000860, shares bar) development Group, with the assistance of the main focus on the project list, buy list and set up their own online trading platform. In addition, by Hawkins Creative Ecology Laboratory and Creative China Industry Alliance Professor Su Tong launched the "2020 Home Design Park", "Creative economy China product trading base", "Creative culture Experience Pavilion" and "Japan and South Korea and Europe and the United States International Furniture Building Materials Museum", but also the characteristics of the store business content.

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