Resistance to Japanese goods, photographic equipment, electronics dealers hard to recover at the end

"Billion Power network News" "Diaoyu Island" dispute has more than a month, the resulting follow-up is still in the domestic electricity business spread. A lot of sales of Japanese brands of photographic equipment electric company suffered heavy losses, orders fell nearly half, a single shop lost nearly 40 million yuan.

Digital camera becomes the hardest hit by electric dealers

According to billion power network to understand that the resistance to the first day goods are home appliances, digital electric business enterprises, including color TV, washing machines, air-conditioning, refrigerators, digital SLR cameras and other market share of the products have been off the shelves.

Taobao index, the last 30 days, "canon" keyword Taobao search index fell 18.9%, year-on-year decline of 76.7%. In terms of the turnover index, Japan-related products were down 24.8% per cent in the one months to the year.

According to the head of a domestic photographic equipment consumer Mall, since the middle of August, due to domestic consumers resisted the Japanese goods sentiment is high, Canon, Nikon, Sony, Olympus and other digital camera products are plummeting sales. "These brands accounted for 20% to 40% of shipments in mainland China, and we lost about 10% directly, until now we have not been able to return to the previous order level." ”

The merchant said that because of the domestic photographic equipment, Japanese brands occupy an absolute market share, the boycott of Japanese goods almost equal to the operator cornered.

To make the business distressed is that many photographic equipment, the website to facilitate the user experience, have started the offline entity shop. In order to avoid consumer irrational resistance, the "918" period shall not suspend business. And as many games appear in the vandalism situation, the entity shop operating on and off, almost into the shutdown state. "Closed three days, turnover loss of nearly 300,000, which is not a store's rigid costs." ”

Third-party monitoring company analysis that, as of September 20, the Japanese goods sales are declining trend, of which consumer digital products and photocopying, printer-type products sales fell by about 30%, the projector sales chain down about 20%. The Japanese brand's public opinion has fallen by 70% compared to the Diaoyu Island incident, and the negative evaluation has soared.

The same is also affected by the franchise electric appliance companies. The general manager of an air conditioner business mall pointed out that although the current order volume was only slightly lower, the company's performance was still impaired by the long duration.

"Compared to the decline in sales, more importantly, the tense and sensitive Sino-Japanese relations to the Government of the Japanese brand more stringent supervision, approval procedures more and more difficult, each introduction of a new product will have to go through the Commercial Committee, the Foreign Management Bureau, Industrial and Commercial and other multi-level audit." Said the businessman helplessly.

Boycott Japanese goods shake Japan's economy is empty talk

According to media reports, Japan's export to China has been 4 consecutive months of trade deficit, creating a record of the same period, in addition to the global economic slowdown and other factors, as Japan's largest exporter, the Diaoyu Island incident has an inevitable impact.

, Ministry of Finance, Japan

However, industry insiders pointed out that the boycott of Japanese goods can not fundamentally shake the Japanese real economy.

Some operators of photographic equipment believe that China-Japan relations are still full of uncertainties, the impact will be difficult to eliminate in the next two or three months, but the Japanese brand photographic equipment market growth is expected to be unchanged last year.

"The growth of first-line brands in the Taobao market could reach 31%. According to a photographic equipment business owner analysis, the camera market pattern was basically formed last year, the first line of the brand can be replaced weak, in addition to the Japanese products, consumers have no choice. In the case of canon, which accounts for 30% of the camera's share, the earnings show remains at 20%.

"Many of the big consortia that control the Japanese economy have been upgrading their industries since long ago, moving from brand exports to the layout of the entire industry chain," he said. Therefore, the boycott of Japanese goods is only done "surface Kung Fu", the Japanese brand output is no longer the main driving force of the Japanese economy. "Analysts to the billion power network pointed out that Japan has gradually moved to the world's largest source of resources, through a variety of holding methods to control the global supply chain system of raw materials."

An electrical business person informed billion power network, the Japanese electronic products have indeed slipped, but in high-end materials, Seiko manufacturing, grasp the patented technology, Japan occupies the entire industry chain within only 70% of the profit.

"Boycott Japanese cars, in fact, Toyota's sales in China accounted for only a small proportion of the global market, so the impact is not the other side." "Billion power network noted that, although the Japanese cars in China, the demand for the decline, but 2012 years ago, 3 quarterly car companies in the global total sales list, Toyota cars to 7.4 million, still continue to lead."

In fact, part of the German sedan's raw materials and components from the Japanese-controlled manufacturing companies, these manufacturing enterprises are global, including China. "The Chinese are going to buy the masses, and the mass of steel comes from a steel company in Shanghai, and the company is inextricably linked to a Japanese consortium." ”

In addition, Japan has also begun to penetrate international brands in terms of technology exports, making it difficult to distinguish which products belong to Japanese goods. "For example, a well-known domestic air-conditioning brands, compressors and other core components and technology are Japanese goods, but you can say he is Japanese goods?" Is it possible to boycott Japanese goods? "An appliance brand sales staff said.