Resolve SEO External links and internal links

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About SEO optimization of external links and internal links, the difference has been common sense of things, I believe that most of the webmaster are already well-known, then for just contact the SEO industry, just contact SEO knowledge novice Webmaster may not be very clear and understanding, Then the network odd SEO training today and everyone detailed analysis of SEO external links and internal links, as well as their differences!

First of all, what we want to understand is, what is the external link, what is the internal link!

SEO External links:

Is that we often say outside the chain, then the chain is from other sites to import links to their own site. Search engine spiders crawl through the chain of information to the Internet. Thus collects the information to own database, facilitates the user to search the corresponding information through the search engine! Note: Friendship links is also a kind of outside the chain.

Today's search engine requirements of the quality of the chain more and more stringent, garbage outside the chain has not much effect, high-quality links to improve the visibility of the site, increase the number of visits to the site, to help improve the ranking of your site!

So how to do the external links to the site?

1. Blog or forum post articles

Now most of the forums or blogs do not allow users to send ads nature of the article or stay links and so on, but in forums or blogs where you can provide useful information, contribute to the forum, help others, or answer questions from other people, many will treat you as an expert, Click on the external link of your signature, so the external link is high quality. Although the current forum outside the weight of the link has been quite low, but do a lot of the same effect!

2. Provide free, helpful tools

For example, we are doing SEO training, then we can provide some commonly used SEO tools, very practical and very effective SEO tools for users to free use, such links spread very quickly, the click is also high, also belong to high-quality external links.

3. Publish articles to famous industry websites

By consolidating, or writing an article through your own understanding, not only updated on their own website, can also be published to the relevant industry, some well-known portal site, then there will be more people to understand your article, but also see your links, more part of the webmaster will reprint your article, to provide you with links.

4. Create a dedicated blog building external links

Blogs are usually built on external links by updating their blogs every day, thereby increasing the external links to their websites.

What is a website internal link?

The internal link of the website and the external link of the website is opposite, the internal link refers to the link between the same domain Name page, internal link is also called the link inside the station.

Know that the chain helps to improve the weight and ranking of the site, then the internal link? In fact, the role of internal links is also very large, internal links are the basis of the site, reasonable arrangement of internal links will also greatly improve the site's SEO effect. So do SEO optimization, we must not ignore the role of internal links.

and the internal link set reasonable, is conducive to search engine spiders crawl and included, crawl inside the page needs good internal links, because the long tail of the most linked resources are from the internal link!

How do I do the internal link?

1. Website navigation

The site's column navigation must be ranked according to the importance. The most important in the front, there is to pay attention to each navigation as much as possible to use text, less use JS, flash and picture links, and so help search engine smooth crawl.

2. Create Site Map

The construction of a site all the pages are included in the site map, that is, the site all the index page, this link we must put on the home page, more conducive to search engine crawling and included.

3.404 error page

A custom 404 error page makes the site more user-friendly to search engines and can get some lost traffic. But 404 do not jump directly to the home page, get a warm tip, other columns and so on.

4. RELATED LINKS

In the article content page clock embed the popular article, the recommendation article, the previous article, the next article and so on related link, this can increase the user's stickiness.

5. Internal link title

The title of the link is best to use the link past the original title of the page, or the original content of the main key words to do the link, do not click here and so on the anchor text. This can improve the content page of the long tail keyword ranking.

6. The weight of the whole station

Set up a good site structure and internal links, the weight should be ranked, the top weight, followed by the column page, in addition to the content page.

In fact, whether we are doing SEO optimization external links or internal links to optimize the time, network odd SEO training to remind you that you must respect the user experience, pay attention to the relevance of links, do not optimize for optimization, regardless of the user's feelings. Internal links must not be too flooded, such as an article inside there are 20 SEO training keywords, then we add an internal link, do not need to add all.

Good external links and internal links to help rank the promotion, but bad external links and internal links will let the site received the search engine punishment, so be sure to be careful!

Author: Zhang Yunqun

First Brand: http://www.seo-seo.com.cn/wenzhanglanmu/2013-08-12-45.html, China SEO video tutorial

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