Resolve the user experience through a real purchase case

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Spring is coming and the weather is getting warmer. Everyone put on the spring, leaves today also to Taobao bought a spring. Also when a user, the following leaves on the purchase of some of the reference factors for everyone to bask, or to provide you with some reference. But only the reference, after all, leaves will have some personal factors!

1, first open Taobao, the first thought is to search "male spring", the result is a short sleeve, not want. And then see the category below there are "long-sleeved t-shirts, jackets, long-sleeved shirts ..." And so on, and then click on the jacket classification. Two steps to find the product category, Taobao This is done very well! No matter how small the class, the classification depth is not more than three layers. Summary: Sometimes the user search can not find the desired category, Taobao classification based on the category has played a key role. Taobao sellers should pay special attention when setting categories!

2, the next to start the selection of goods, key slightly. I am like this! First set into a large picture display, and then first look at the pictures, see their favorite style and then look at the price. If it is the price of their own heart of the words on the point to go in to see, read the Feel good on the page first open there. Then go back to the list page, and see if there is a style of their own favorite! Find a two or three style almost open there. The product is not more than the third page, so the first three pages will have the opportunity! Summary: Home picture must do well! Homepage picture does not do well, the user clicks the desire not to have! The content is no more good to be in vain! The second is the price, you want to be able to seize your target user's psychological price, too high or too low will be lost users!

3, the following things are compared! The main thing is to look at some pictures, properties are not good-looking. I put three of the store's pictures have read it again, the first is to have the details of the map, the picture is not big on the pass, no details of the map also pass! Finally left two, contrast to do not know which is good, prices are similar, pictures and descriptions are similar. The final decision factor is the comments of some users. The comments are not the most, but I read the comments and feel that some of them are real and some of them are obviously brushes. However, the purchase of the home also has brushes, but the general feeling that they can be! Of course the general buyers will not look so carefully! See which volume is big, which is more praise is! Summary: Picture and description must be detailed, the more detailed the better, do not be afraid of users will be annoying, users than you imagine the patience. I once saw a girl to buy a clothes to read for a long time, finally also collects the tomorrow to look! also has is the detailed description inside the technical attribute also wants as far as possible detailed, others some you must have! You have to have the others do not have, this is your advantage!

Well, the whole process is over, have you found that I did not do one thing in the whole process, that is not to pay attention to the credibility of users, this may be my personal factors. All right, let's talk about it today!