Resource accumulation and resource integration for the promotion of the Web site

6/6 Ding earthquake participated in the Joint Meeting of Shanghai Webmaster Association and Shanghai Business Alliance Forum. More than 100 friends who are interested in the promotion of the Web site to promote the company to the wind blew the way with two target sites to exchange discussions, perfume is only to sell perfume site, operation has been for some time, wheat net is just on line two months of the website , from the site name is not easy to associate website sales of merchandise-health-related machinery and equipment, but leveraging on the traditional resources, according to the website operators have reached the profit, in addition to the target site also has a lot of sites to introduce and communicate with you, the most amazing is the Chinese wedding Mall-not really promote, The site basically does not have any traffic, but the website all Advertisement Edition bit has already sold, the hundreds of thousands of, unfortunately the scene did not dig out one of the key factors, but can also from this case discovers the network business profit also has many unknown possibility, is not limited to certain promotion means just

As for the website promotion way many, through http://www.aliyun.com/zixun/aggregation/6300.html "> Internet search, the skill and the case also has the very rich information, the fixed earthquake proposed two points as the reference

First, the accumulation of resources:

Various promotional methods may wish to think about how to accumulate resources, such as search engine marketing, in addition to the current keywords for SEO or SEM, there is no thinking how to guide the consumer search habits-Search the site name or search a specific word to jump off the competition and accumulate resources, Guide consumer search habits can be reflected in the online or offline, such as business cards or product-type record left is the Web site or more information please search "XXX" to guide the consumer search habits, may wish to ask the target group they are more easy to remember the Web site it? Or is it easier to remember three or four Chinese characters?

The same operators may also be able to assess in the promotion model is directly to play the product so that consumers choose to buy or not to buy, buy the left, do not buy leave do not leave a little information, or can turn a corner, first give consumers a little sweetness left information to do the accumulation of resources, to obtain the recognition of consumers before the sale?

Second, resource integration

The event sponsored China FU Net launched a package, including the domain name, server space, website platform, Enterprise QQ, etc., is tantamount to a model of resource integration, website promotion in the process of relying on their own to accumulate resources may be thankless, through resource integration can be a shortcut

Resource integration The high pole or the bluff may be able to enter the White Wolf empty-handed, but more often talk about mutual benefit and even the same, a lot of friends to participate in the party is very positive to introduce their own services or merchandise, such as forum marketing, call center, etc., if you can in advance to understand the attributes of participants and from the way of resource integration thinking, And not only in the straightforward product introduction, the benefit should be better, this is also for many website operators in the promotion of a topic worth thinking

There are a number of projects that can be used for resource integration or exchange, such as professional skills, such as business facilities or venues, such as operational channels or business personnel, and can either initiate proposals or release information to wait for proposals, which can be achieved with less effort.