"Legendary World Cup" as a successful online marketing campaign, has been recognized by many peers in the industry. Shanda Games with a whole marketing planning, so that their legendary series six products in a unified coordinated under the completion of a successful joint marketing. As a game, the "legendary World Cup" has undoubtedly made the RPG in the new green, but as a successful business operation, its response speed is to determine the cause of success. Overall marketing in the world is a new mode of promotion, it can effectively under the Enterprise brand related products joint operation, so as to achieve outstanding results and strong brand awareness of the promotion effect. The overall marketing model in the film industry, the application of the most standard, such as a film release, often accompanied by books, audio-visual products, music albums, books and even the release of the game. For the entertainment industry, the joint brand concept of film and television has become a perfect business operation mode, China, as one of the most developed countries in the online gaming industry, naturally has the obligation and responsibility to promote the concept of joint marketing. A long time ago, Shanda revealed his dream of becoming an entertainment empire. However, after a series of acquisitions and restructuring, now has a grand online, Shanda literature, Shanda Games, Sheng Industry, friends of the century and many other branches of the Grand Group, seems to be to build their own entertainment empire and knot silk net. Can make the industry did not think of is, the overall concept of joint marketing already in Sheng, at the same time mobilize six product organization unified marketing Activities just illustrate this point. It takes courage to associate a series of products together, but such success is inextricably linked to the product itself. As a network game enterprises, a variety of product linkage must be the premise of a series, such integrated marketing will not appear far-fetched. "Legendary World Cup" in the six products are legendary series of background, this is to ensure that the activities of the participation of the community are familiar with the context of a key point. Second, the overall marketing products also need to have independent intellectual property rights, if six products are agents, then even if the grand want to use the World Cup marketing, it is difficult to complete their own six product integration work in the first time. It is because the grand game has six legendary products of the independent intellectual property rights, they can in a short period of time to complete the six games across the industry, across the server game design, to ensure the overall marketing concept in the activities of the process to maintain consistency and coordination. With the "Legendary World Cup" successfully held, I believe that Shanda will have a more firm belief in the future of their overall marketing. Grand Entertainment Empire is not the purpose of a simple series of joint marketing results, they aim at more actual is the combination of multiple industry brand coordination. It can be said that the current six legendary products of the joint marketing effect is only a grand future of a drill, for the entire Grand group, can be literature, online games, film and television and artists, and even virtual brand image to achieve the overall marketing scale, is their most fundamental pursuit. Do the same thing, to achieve the requirements of six products. Such marketing efficiency is currently a single operating enterprise can not achieve the problem. I believe that in the near future, with the domestic network game industry gradually mature, the leading entertainment manufacturers will be through their own understanding of the market, to sum up and summed up a set of online games for the development of the overall marketing new ideas.
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.
