Response to the question and question of "electric dealer price war"

Jingdong Mall CEO Liu said that the price war is not a day or two can be divided, the real results will take three years to be revealed. In addition, he believes that there can be no monopoly in the retail market, so the public do not have to worry about the future Jingdong market dominance after market price manipulation.

Liu yesterday on Weibo announced that Jingdong Mall in three years everyone electricity 0 gross margin. Suning Tesco and Gome subsequently cut prices as a response. A new round of electricity price wars has become the hottest topic on Sina Weibo today. In nearly 1 hours of micro-interview, a total of nearly 8,300 netizens to Liu questions.

The following is a transcript of the Liu Micro interview:

Q: What criteria does East Brother use to measure the price war as a victory?

A: A day of war is impossible to distinguish between the winners and losers, three years after the winners and losers.

Q: I am worried that after n years, the success of the Beijing-east to obtain a strong market position, or monopolistic position, will not monopoly, free price increases? If by that day, the victim is still the consumer.

A: In the history of mankind, no country has ever seen a retailer monopolize the market, the world's largest retail giant Wal-Mart accounted for only 5% of the market, everyone this worry a little superfluous.

Q: Lao Liu, if one day you beat these electric dealers, you are in the absolute leading position, you will dominate the market price? Like the price hike.

A: Beijing East's strategic goal has never been to defeat the opponents. We are committed to scaling up, reducing costs, exercising our team, and improving the user experience.

Q: If you win, is it breaking a tacit understanding of the business? Are you not afraid that the Giants unite to depress you?

A: No competitive business will die sooner or later! Choose to start a business, you must constantly exercise their competitive power!

Q: What I don't understand is what is your purpose in provoking a price war? One step down the United States and Sue, and then become a big home appliance market boss? Beijing East is the main focus of the book audio and video, is now in the transfer of strategic gravity? But this also makes the Beijing-east in the electric business of the four enemies, is it really conducive to the overall development of Beijing and East?

A: Beijing-East's category strategy has long been established: We are a comprehensive E-commerce platform, all categories will be balanced development. Whole-category strategy means that all categories will be jingdong as a competitor.

Q: In the afternoon to see the online news, Suning said not to provoke a price war, how do you see the development trend of the home appliance business?

A: If we don't play online, we'll move the battlefield to their line.

Q: What do you think of Suning's large shareholder overweight plan

A: I never fry, I have no interest in the capital game of the domestic stock market.

Q: If everyone electricity is really 0 margin sales, then I would like to ask, does it mean that Jingdong should rely on the general rise of not big appliances to support themselves?

A: It can be said that all the electrical category add up to the 1%,1% of all categories of jingdong is not profitable, we can accept.

Q: If Su Ning is at war with the 3c market, how do you respond?

A: Beijing East 3c Business is from the national Computer city that is a price competition is the most tragic place, killed, fear Suning.

Q: Why are the big electrical appliances in Jingdong not sent to Changsha? When can the friend of Changsha buy the Big electric appliance of Jingdong?

A: Before the end of this year.

Q: Are you interested in entering real estate?

Answer: NO!!

Q: For example, the purchase of air-conditioning and other household appliances, on-site installation do not? Charge? If broken how to repair, warranty years?

A: Whether in Jingdong or gome to buy large household appliances, all the installation of after-sales service by the manufacturers to complete, this may be a lot of consumers do not know a thing.

Q: Obviously you are not satisfied with the fight, no opponent's game is not fun, you still want to chase? You are such a good example of a man. The strength of you!

A: Brother, you put my feelings to say hearty! But this is only the beginning, the next biggest battle is to hit the Suning line chain.