Responsive web vs mobile app entrepreneur Which one should I choose?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Are you designing a responsive Web page that can be used by a variety of devices or creating a mobile app? This is a problem that is upsetting to many entrepreneurs and entrepreneurs. In-depth research will reveal that either option shows both advantages and disadvantages and needs to be included in the measurement. That's why it's hard to make a choice.

Since last year, the use of apps in retail has accounted for 27% of consumers ' time, reflecting the powerful impact mobile apps have on online users. Meanwhile, 67% of consumers say they are more likely to spend on mobile devices than on Web pages that are tuned to mobile devices, except when they are using laptops.

Designing a responsive Web site or app is really a tough choice. But the problem ultimately depends on the company's operating goals.

It's a great way to create a responsive web site and app at the cost of an enterprise, which will help you attract all mobile device users. App can provide mobile device optimization version of the shopping experience for existing customers, and the portal can facilitate the first time for new and old customers to find and browse Web pages on their computers.

For example, the popular American women's apparel sales website Nasty gal also has responsive web pages and mobile apps. No matter how shoppers want to shop, the nasty Gal can provide the best service for them.

Many companies are not able to afford both. It is important to understand their strengths when choosing between the two.

Responsive sites don't cure all ills

Compared to the creation of mobile app development, the establishment of responsive web pages is undoubtedly the most affordable choice for enterprises. The main issues to consider are the initial design cost of optimizing Web pages for mobile devices and the cost of regular maintenance and upgrades.

If taking a place in search engine display results is also one of your important strategies for developing your business, a responsive Web page will undoubtedly add traffic to your site. Mobile apps live in a relatively closed space, and search engines do not incorporate them into search results. In other words, if you want to increase traffic for the site must be through other channels, the app is not possible.

A responsive web page is typically designed to be much shorter than the time to design a mobile app. Apps need to get the App Store's "on the shelf" license, but also follow Google, Apple and Microsoft mobile App Store for apps. Responsive Web pages do not need these, so the time required to create them is relatively short. Of course it depends on the efficiency of your designer and the size of your site.

If your online business target is that any device can browse your site, the response page is your choice. Mobile apps are designed to provide a unique experience for a user, attached to its corresponding operating system. In other words, mobile apps are not across, and are not widely applicable to all mobile devices.

However, don't take it for granted that responsive web optimization for different mobile devices can be easy. Even if a responsive web page can optimize the experience, it does not work seamlessly with mobile phone camera or GPS positioning as mobile apps do.

Mobile apps can provide users with different experiences through special features and high speed and efficiency. This is not a responsive web page. Users can choose an app tailored to their operating system to experience different consumer experiences.

Mobile device-optimized web pages are better than none, but they are not the ultimate solution to delivering business services to mobile device users. Or the above mentioned, the choice depends on the business objectives.

Make your mobile app active with the help of data analysis

Mobile apps provide consumers with an eye-catching, unique mobile consumer experience, which is one of the main reasons companies should consider creating mobile apps rather than annoying and responsive web pages.

First, if you already have data to analyze, you should use data analysis tools such as Google's online traffic analysis or Omniture (an online data analysis tool) to analyze what mobile devices are most frequently used by users browsing the site over the last few months. This data will tell you how to create a mobile app based on which operating system.

Whether you choose an operating system that is iOS, Android, Microsoft or other operating system, you need to design mobile apps, electronic stores, content sites, and so on that are suitable for the features of the operating system. In addition, mobile apps are often able to get more personal information from users, providing more personalized service to users.

This personalized service is embodied in the mobile app provides users with push notifications, product referrals, content referrals, and other services for user needs. When users archive on mobile apps, apps are more likely to collect data about individuals and their online interests and provide faster and more convenient services for users to continue using this app shopping, participating in activities, listening to music and other online activities.

So far, based on HTML 5, there is still a limit to the resolution of mobile devices, and mobile apps can provide the best experience for mobile device users.

As the complexity of responsive web pages continues to rise, user experience evaluations are starting to fall. Mobile apps will provide the best experience for users if they can make full use of the phone's capabilities, in combination with the expectations of consumers using their phones.

Finally, so far, the amount of tax generated by mobile app consumption accounts for 76% of the app market. Once the app is installed, it's easy for users to buy something before they think about the credit card information.

If your app can offer "micro" products, such as virtual goods, memberships, or giveaways, mobile apps are the best choice for you.