Restatement of the long tail keyword meaning and its practice

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Long tail keyword in the current SEO field has been widely used, now the SEO practitioners also like to use the long tail keyword to optimize the site, compared to the general keywords, it is more specific, more in line with user experience needs. Long tail keywords in the development process of SEO keyword selection rules of a specific image of the present. So it is very important and necessary to analyze and understand the meaning and practice of long tail keywords.

SEO We do is the search engine optimization, the search engine in the process of production, longer, more specific, search for a very low number of words is long tail keywords. Long tail of the keyword appears directly driven by the SEO industry on user Experience research and the search results conversion rate of consideration. Long tail keyword in the competition aspect appears weaker, therefore is many SEO practitioners concern and the excavation object. In recent years, the development of long tail keywords and user channels to make up for a wide range of points, no one use search engine users are likely to create a long tail keyword. Also reflects the rapid development of the network, user demand diversification. Long tail keyword has become the main source of large and medium-sized web traffic, according to the investigation of more than 60% of the large web site traffic from the long tail keyword search. Also noteworthy is that large web sites usually have tens of thousands of, hundreds of thousands of, or even millions of of the inner pages of the base, do long tail keyword handy. However, our small webmaster does not have a huge web page to support long tail keywords, of course, can not attract long tail keyword search.

How to do long tail keywords? In fact, to do long tail keyword simple, but also have difficulties. Said its simple, because the long tail keyword everyone can explore, no long time in-depth research, and do not need every day anchor text outside the chain support. Said the difficulty is because the long Tail keyword page huge multitudinous, cannot view the search data, specially optimizes this page, needs to pass the massive effective content and the website structure aspect adjustment, guarantees the long tail Word page's collection and the rank. Therefore, the key words in the site is included in the page and the basic optimization of the page. These two aspects are also the site's overall optimization must be taken into account, do not have to optimize the specific long tail words, because you do these two aspects, the ranking will naturally rise. However, for small webmaster, small and medium enterprises station, such a site's content empty in addition to reprint and collection, there seems to be no other way to improve the number of pages of the site. This approach must cause the same page many, content similarity is too high, which caused the search engine on the weight of the site to determine, so similar sites want to do long tail word is basically difficult. Large Web site Although the page is heavy, but want to ensure that the amount and weight is also a difficult, good long end of the inner chain is also essential.

To sum up, we do long tail keyword from the overall size of the site, the number of pages, the length of the last link between the chain, the weight of the site itself, the site structure is reasonable, the content of original wonderful, these points on the focus. Strive to do keyword optimization at the same time, further improve the comprehensive quality of the site, natural flow will not be low.

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