Although Twitter's CEO Dick Costolo repeatedly that Twitter is not a media company, it is constantly enhancing its media properties from what the company has long done. According to The Verge, F Mikko Hypponen, an Internet security company, recently found that Twitter is testing a new feature called "Embedded Web Site", which links 140 words of tweets to news reports that refer to it, so that readers can learn a short The story behind the information. Embedded content includes site name, article title, and links. TechCrunch reported last week that Dick Costolo, at the Center for Marvell Innovation Conference, had said Twitter was no longer a lively square and became a lifeless content aggregator. His ideal Twitter role should be to present hotspots in real time like a VCR (DVR) while filtering out noise outside the event. "Tracking and monitoring every moment of a hot spot, whether it's happening or something that needs to be tracked, is what we want to strengthen." "Not only that, but we also need to filter out redundant noise, Costolo the information of each time node, and give people a more intuitive understanding of the event." "As a media content aggregator, most users of Twitter do not actually produce content, but simply as a" consumer "of content. While the voice of the media still dominates Twitter's discourse, the most valuable information can easily be drowned out in the public's muttering, in the Timeline of everything over time. Even in the spread of this fragmentation, content has also become a fast-moving consumer goods era, people are still not satisfied with what happened in the world, they also want to know the truth behind the event, push the text below the news media to join the link, no doubt let "consumers" in sporadic fragments, but also to understand the story behind the incident. The public, the media together to restore a complete incident truth, this is the new media news form, the media is still dominant, but not the only source of the letter. Well, the DVR model to restore the truth has been turned on.
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