Retailer's counter-attack electric platform catalytic "fresh war"
Source: Internet
Author: User
KeywordsElectric business platform Sunart RT-Fat reporter fresh electricity business
Physical retailers are fighting back after complain, the Silicon Valley news retailer, which has been hit by a fierce online shopping entity.
after Wal-Mart, Metro, the Chinese market for foreign supermarkets ranked the first big run hair also announced recently joined the Electric Business War. Its parent company Sunart Retail issued a notice that has been incorporated in Shanghai to set up a joint venture company flying Cattle E-commerce, registered capital of 100 million yuan. South all reporters understand that Sunart retail sales are expected to launch at the end of the shop, when consumers can buy goods online, and from the distance to receive the address of the recent big run hair store shipments.
Guangdong Province Logistics Industry association Secretary-General Ma Renhong that "the last kilometer distribution" is a pure electric business platform to do raw products, the soft rib supermarket bosses use the physical supply advantage or can be "reverse attack." In this respect, Cofco I bought the net also to "you weak burst" as the title, bursts two long micro-blog, attack, questioning the platform to enter fresh field of electricity.
"Fresh electricity Dealer" smoke, war seems to be on the verge of a hair-trigger.
supermarket reverse attack signal
from the Sunart retail announcement, it did not disclose the new set up the Flying cattle E-commerce Company will do fresh delivery. However, the South reporters in Taiwan's big run hair online shopping website, the classification of its products cover vegetables, fruits, meat, seafood and so on.
, deputy manager of the Securities Research Department, pointed out that the mainland online shopping market business opportunities, but Sunart retail can play a good thing, depending on logistics and other logistical support is perfect. Close to Sunart retail insiders told reporters, RT-run in mainland China's stores have 219, consumers in the online purchase of goods, Sunart from the distance to receive the address of the recent big run hair store delivery, should be able to achieve within 24 hours of delivery.
This is a trend, in addition to the RT-Mart, Metro, Tesco, Yong-hui and other supermarket bosses are their own physical stores, transformation into their own network of retail supporting facilities.
This "actual combat" is ferocious, "the last kilometer distribution is a pure electricity business platform to do raw and other daily consumer products such as the soft rib, and the community supermarket just can ' change ' city distribution, warehousing center. "Guangdong Province Logistics Industry association Secretary-General Ma Renhong told reporters that in many cities in China, lorries do not allow the day to enter the city, even if the van demolition seat," Tricky "pull into town, it is difficult to find a loading point. If the early morning two or three pull into town, labor scarcity is a problem. The offline outlets of the entity retailer can obviously make up for the above defects.
Cold chain Distribution Battlefield
now, the industry has a consensus, "electric business War" is the core of the logistics distribution chain is perfect. Jingdong Mall Vice President Fang recently to the media, Beijing east has 100 million registered users, each day an ice cream, is mass sales.
but, "you really do not know fresh!" Do not forget the industry in a word: do not do raw and so dead, did the fresh find death ... Cofco I bought two long micro-blog, the wording of the fierce said, "first imagine your courier pulled a car ice cream in the summer of Chang ' an street gallop, the buyer mobile phone one after another dozen come in, CBD beauty urges you 12 o'clock noon must send to the Chinese food dessert, The Jinrongjie gold collar over there gives you 1 hours ahead of time. 3 C Everyone is not afraid to toss, but you sure you have to toss the ice cream buyers still dare to eat? ”
it is true. "It's a lot more difficult for a fresh electric dealer than you think. Zhao Yi Retail Consulting chief analyst Liu to south all reporters examples, fresh vegetables "take goods" time is two hours, otherwise it will lose water, less weight. If the construction of freezer in the living quarters, the cost is huge. If Guangzhou in accordance with the standards of 5 vehicles for fresh distribution, the human cost, fuel costs, equipment costs, and so on, a car cost per day conservatively estimated at about 900 yuan. Fresh delivery vehicles to send at least 100-150 orders a day to recover costs. "But white-collar workers mostly eat lunch and seldom cook at home." The old man who cooks always prefers to go to the market to buy vegetables. ”
The driving force of
fresh war
just this two-year period, there are excellent vegetable network, such as a batch of fresh electricity from the "pioneer" into "martyrs", China Resources million, BU Bee Lotus and other ultra of the online shopping business is almost annihilated, has now retreated. Yong-Fai fresh raw site "half the Sky" operation less than two months off the line, is planning to return to the online August.
but this situation does not prevent the capital layout of the "fresh electricity business" pace, the wind optimization, the original life, Zhengda World, Shop No. 1th ... have been killed in this field. We repeatedly defeated and fought and fought more and more bravely. Zhi Xin Network Technology Co., Ltd. founder, CEO Jin Xin that the policy is a big incentive. The central document of 2013 first mentioned the development of family farms, encourage farmers to rely on large electric dealer sales platform or build their own sales network to direct their own products.
now, some venture capital enterprises began to switch to agricultural power, only the black Stone leading consortium to invest in Shouguang agricultural products Park, involving the amount of up to 600 million U.S. dollars. It is reported that China's supply and marketing headquarters will invest 2 billion in the "North Canton" is mainly for agricultural products to build electricity business platform. "From this situation, all kinds of channels to do ' fresh electricity dealers ', in fact, is to facilitate financing." "Liu."
Original title supermarket reverse attack electric business platform Capital catalytic "fresh war"
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