Rethinking the ethics of big data

On March 13th, on the day of the fourth round of the artificial intelligence robot AlphaGo and the chess champion Lee Sedol's "Human Machine Wars", a business seminar related to "Big Data Marketing" was held at the China Europe International Business School Beijing Campus, by China Europe International The School of Business and the Tsinghua University of Big Data Industry and CITIC Publishing Group jointly hosted the launch of the "Subversion Marketing: The Business Revolution in the Big Data Era”, which was launched by CITIC Publishing House. Although it sounds like two completely different fields, in fact, big data, as one of the core algorithms of artificial intelligence, has been used by technology companies in places that people can see or see, facilitating everyday life. . Because "human-machine war" is a hot topic in the near future, the guests are very interested in talking about this topic. The vice president of Alibaba Group and the first president of Alibaba Data Committee, Che Pinjue explained the big data and artificial intelligence on the spot. Contact: "In the past, we were driven by experience. We are now focusing on driving with data. This game of chess actually shows that some people who know how to use data (by training the machine to learn this data) have overcome the new technology. Today is because data gives a lot of possibilities for artificial intelligence, so AI is alive."

It seems to be a very cutting-edge technology and business dialogue, but it also involves deep ethical issues - the first and foremost is the privacy of users. The guests at the scene talked about the double-edged sword of big data: on the one hand, big data brings convenience to the lives of the people. For example, the map software provides drivers with a route to avoid congestion by analyzing a large amount of traffic data, but at the same time, By grasping the individual's daily driving route, the system is more likely to know the specific address of your home and the unit and the route you often take. If it leaks, the consequences are unimaginable. This is also the new business ethics issue facing this era. "I think it is a very low-level action to do business by revealing the privacy of others." Che Pinjue said. So, in practice, how can executives maximize the benefits of big data while reducing concerns about privacy breaches? Han Yiwei, executive vice president of the Data Science Research Institute at Tsinghua University, said that those who use data are called Responsibility: "I hope to set up a data privacy protection fund to specifically combat all kinds of ugly behaviors that reveal privacy. Now, those who leak data don't care too much about this matter. In fact, there are more hidden dangers for us. If With such pressure, companies that rely on (leaking) data to eat will be punished."