Rethinking the meaning of anchor text from the perspective of user experience

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Hello everyone, the meaning of the anchor text I don't want to be long-winded. In SEO optimization The anchor text is the basic element. But with the update of the Baidu algorithm and perfect, the significance of the anchor text should rethink it? Yesterday read the Lou: "Common reference" will replace the "anchor text" This article, Lou I do not want to introduce, well-known bloggers. Now look at the anchor text will not be a common reference instead, but the anchor text can not be as rampant as before, we do in the process of optimization can also find a phenomenon, that is an article in the anchor text too much, Baidu is difficult to include this article. Anchor text to the right amount, but also natural, from the user experience to rethink the meaning of the anchor text, of course, to put aside the SEO, below a few business stations for example.

First, consider why the article needs to add anchor text

As shown in the figure above, we usually add 2-3 anchor text to an article, typically a anchor text pointing to the first page, and an anchor text pointing to the inner page. The basic meaning of anchor text or enhance the overall weight of the site, focus on optimizing a keyword, but such anchor text for users, may be meaningless, especially to the first anchor text links, the general user will not click on this link back to the homepage of the site. Some websites like to add a lot of anchor text, an article originally words are not much, a glance is all kinds of color anchor text links. This makes it difficult for users to read an article, which affects their reading interests. Users do not want to stay and click on the page, Baidu naturally will not like, these data Baidu can be counted.

Then, think about what kind of anchor text is good for the user experience

When a user reads a text message, the true meaning of the anchor text should be to bring convenience to the user, only such anchor text link users will click, for example: An introduction to the SEO software article, in the article mentioned a SEO software, you can add this software in the article download link, Use tutorial links and so on, so links are what users want. The user experience naturally also has benefits, but if this article appeared in SEO training such anchor text, then certainly is not much significance, because users see this article is not for understanding SEO training. Although perhaps "SEO training" in this article also appeared several times, but such anchor text can not increase the PV page, from the site data analysis, the meaning of the anchor text should be to increase the whole station PV. PV data also reflects a Web site's overall user experience, users like the content of the site to produce more PV volume.

Finally, discuss the essential difference between the anchor text and user recommendation

We often say that the chain is a recommendation of a website, the more outside the chain in front of the search engine is recommended more times, but the number of anchor text and the user's real recommendation is still a big difference, anchor text is an important factor in SEO. However, ordinary users will not know what is the anchor text, for example: A reader who likes to read a novel just read a very good suspense novel, he will link this novel through the QQ signature, microblogging and other platforms recommended to others. This recommendation should be in the true sense of user recommendation, such links should be high quality links. We do anchor text to promote keyword ranking, and users recommend because they like. In other words, we recommend to the search engine, and not necessarily users like, but the current search engine technology can not be so intelligent, can not distinguish what kind of user recommendations more practical significance.

2013 Baidu continued to update the algorithm, is not really as Lou as shown in the anchor text weight will be reduced, or even be "common reference" instead? Now no one can say, if Google uses the "common reference" strategy, Baidu will follow Google's technology, but may not be fish and fowl it. I think the anchor text to do more in line with the user experience, I believe the rankings will still be powerful.

Article from: Jie Yi Tong http://www.km2s.com/news-87.html original release reprint leave a link