Retrospect and prospect of cloud computing leading multi-point breakthrough IT industry restructuring competition pattern

The future is bright, the road is tortuous. Looking back on the IT industry for 2012 years, the way forward is still the direction, but the process is full of bizarre. On the move, most companies are turning to profitability, putting their focus on how to make a profit, because "living" is more important than anything else. This year, the development of IT industry is like a film, spanning, ups and downs, cooperation, such as the vicious struggle, these Hollywood blockbuster elements are constantly staged in the IT industry circle.

Cloud computing speeds landing

2012 is the domestic cloud computing industry surging year, cloud computing really from the concept to practical application. Compared with the 2011 International IT giants leading the development of cloud computing, 2012 domestic research and research have joined the cloud computing industry to build, and actively promote the rapid development of cloud computing industry in China.

"Only internet companies can do cloud computing, because cloud computing must have internet genes." "Ali Cloud computing company business General manager Chen Jinbei said 2012 years many internet companies do cloud computing reasons."

In fact, since 2009, Alibaba Group has found that China's Internet environment has begun to change, the popularity of intelligent terminal devices has let users start to have the demand for cloud computing, enterprises are beginning to really do cloud computing, rather than hype concept. Alibaba to advance, the establishment of the Ali Cloud computing company.

2012 is the year of Aliyun cloud computing practice. Aliyun has launched a variety of cloud computing services, including cloud servers, open Storage services OSS, relational database RDS, Open Data processing services ODPs, open structured data Services OTS data storage and computing services, as well as cloud engines, cloud monitoring, Yun Dun, cloud Search, cloud maps, cloud mailboxes, A series of products such as the wind and cloud. "These products have won the favor of users and a large number of users have started to choose Aliyun cloud computing to serve their companies," Chen Jinbei said.

In addition to Alibaba Group, Baidu also in September 2012 launched a collection of cloud storage, photo albums and communications, such as the application of "Baidu Cloud" services, officially into the field of cloud computing. In the previous, Shanda, Tencent and other Internet companies have launched a cloud-based business.

In addition to the Internet companies exerting force, the Government is also actively promoting the development of cloud computing. 2012, the Ministry of Science and Technology released its first ministerial-level cloud planning "China Cloud Technology Development" Twelve-Five "special planning." "The plan" proposed, to "Twelve-Five" at the end, in order to realize the industrialization of cloud computing products and services, we should break through a number of key technologies in cloud computing's major equipment, core software and supporting platform, and form the solution, technical system and standard specification of the cloud computing system, and carry out typical application demonstration in some key regions and industries.

For domestic enterprises, this is a broad space for development, but also a significant opportunity. Because the cloud computing practice of a large number of enterprises is making the global IT industry face the restructuring of the competition pattern, China's IT industry is ushering in a strategic opportunity period that can change the backwardness and follow the state.

Migrating collectively to mobile internet

It companies are no longer just emphasizing the value of mobile internet in the 2012, but really sinking into the mobile Internet domain.

From the practice of Baidu, Alibaba, Tencent and other giants, it is the most important thing to compete for the entrance of mobile internet in the 2012.

In the field of intelligent terminals, mobile Internet Horse Rodeo Drama is raging in full swing, Qihoo 360, Baidu, Shanda, Alibaba, NetEase, millet and other enterprises have launched mobile phones, the purpose is to use the terminal built-in applications to compete for mobile internet "traffic entrance." But from the results, 2012 years only a small millet company success.

Another portal is the browser, the UC mobile browser began to really challenge Tencent mobile phone browser supremacy. UC was also invited to join the World Wide Web Consortium in January 2012 as the first mobile internet company to be invited to join the international organization, to participate in the discussion and formulation of internet technology standards, and to promote new technology standards represented by HTML5 in China.

The main means for Tencent to migrate to mobile Internet is to develop micro-letters. Because the micro-letter in the mobile internet era of Tencent, like QQ in the PC Internet age Tencent. 2012, Tencent by virtue of a micro-letter products through the "Ren du two Veins", in the mobile internet era Belittlin world, disdain the warlords.

Although these companies have grabbed the portal to mobile Internet, they have not found a reasonable business model. However, they have begun to break through in the mobile gaming arena, as mobile gaming has copied the business model of the PC-era gaming industry.

Mobile operators have come to the fore in the profit model. In the "Singles Day" promotional activities, CAT President Zhang Yong said, its 19.1 billion yuan in the amount of money from the wireless payment of nearly 9 million, the scale grew 5.26 times times, accounting for the total number of transactions 8.5%.

In addition, the "location-based Services (LBS) + Online to offline (O2O)" mode is becoming a hotspot in the field of mobile Internet, in which the electric business enterprises with catering and shopping begin to shine.

Moving to the mobile Internet is an important move for many internet companies in the 2012, and migration has begun and will continue in 2013.

The PC industry is "in total collapse"

For the PC industry, it is not too much to describe the 2012 years that have just gone by using a "total collapse". IDC, the authoritative research firm, predicted the growth of the global PC market in 2012 at less than 1% per cent, for the simple reason that, with the dual impact of tablets and smartphones, users could not find a reason to buy a PC again.

Although Lenovo has seized the global PC hegemony, but the low profit has been an indisputable fact, so Lenovo is gradually expanding the tablet computer and other product lines, hoping to add more profit points.

Hewlett-Packard, who used to be on PC sales, also ran into a lot of trouble in 2012, losing tens of billions of dollars and tumbling to a 10-year low. HP is still looking for a breakthrough in 2012, hoping to transform itself into the software industry.

Dell, which has shifted to the solution provider, has been reluctant to talk about the PC business for more than 2012 years, and Dell's focus is on acquiring an ever-enriching solution to complete the transition.

In fact, the "total collapse" of the PC terminal is just the epitome of the entire PC industry chain falling. From the upstream of the PC industry, although Microsoft released the next generation of operating system Windows 8, Intel also launched the ultra-polar computer, but the two Overlord's products are not as in the past by the user hot, but let users lose interest. This is because Microsoft and Intel's products are already unable to meet people's needs, and people are attracted to Apple products that have a better experience and are easier to use.

From the top of the PC industry chain and the bottom of the enterprise situation can be seen, 2012 PC industry has been "total collapse." It can be said that Apple's innovation has changed people's understanding of the PC industry, so that all the rules of the past have changed.

Big and small electric dealer "ice fire double Day"

Big promotion, price war is the hottest topic in the field of E-commerce in the 2012.

On the day of "Singles Day", Ali department Taobao and cat combined turnover amounted to 19.1 billion yuan, plus the contribution of other electric business enterprises, the same day the turnover of electric business has exceeded 30 billion yuan, created the consumer myth of electricity quotient, showing that the business model of electricity quotient has broad prospects for development. At the same time, the business model to accelerate the pace of infiltration of traditional industries, more and more traditional enterprises began to test water and electricity companies.

In addition to promotion, in order to attract more consumers to their own platform consumption, began only a few companies involved in the price war gradually evolved into a whole industry melee. The most interesting to calculate the Jingdong Mall and Gome Online Mall, Suning easy to buy price war, and the price war ultimately because of the intervention of the National Development and Reform Commission stopped, and was identified as a commercial fraud. Although it was terminated, the price war is still the main strategy for the electric dealers to snatch the market, because the price war is the most eye-catching business way, even if it may not reach the expected, but the brand promotion can still play a positive role.

From the big promotion and price war, the participation is a number of integrated large electric business enterprises, they have a typical feature is rich and strong, good use of market strategy and PR means, each time to "success" end.

Compared with those big electric business enterprise, some small and medium-sized electric Business enterprise's Day is not so good. Under the influence of domestic and foreign economic situation, the enthusiasm of the 2012 capital market to the electricity trader drops to freezing point. March 2012 only goods will "bleed" listed, the first listed electric business enterprise Macaulay Price also below 1 U.S. dollars. Corresponding to it is the various small and medium power companies continue to lose money, profit is not in sight. Some of the electric dealers have fallen, some electric dealers have been acquired, and some electric companies through layoffs and other ways to save themselves, and even once created our internet company market capitalisation of the myth of Alibaba Network Co., Ltd. in 2012 also chose to return to the city.

For the E-commerce market, this is the best era, is also a worst era. Many people see the power quotient of the creation of rich myths to join in, but came in and found that all is not imagined so beautiful, so all kinds of shuffling, turbulence cross, but also promote the market eventually to form a healthy development order.

In fact, the characteristics of the electrical business determines that its user conversion costs will be lower, building market barriers will be very difficult to achieve through the scale effect to gain competitive advantage, this is not some small companies or just enter the company in a short time to do, so the electric business industry will only form 2-3 platform-type large companies. What about the rest? Insiders believe that "small and beautiful" will be a direction. Because the entire market still needs those who focus on a segment of the market, these companies can provide differentiated products or services, to avoid direct and large electronic business platform for price competition. Although the overall size of these market segments is small, but with higher profit margins, it will also be able to get enough room for survival.