May be because SEO this industry started, compared to the technical type of things, such as on the Web page to pile up some keywords, do a hidden Web page, and so on, there are still many people feel in their own site to do tricks, or in accordance with the textbook honest to do technical optimization can be achieved to improve the search engine rankings.
It should be said that the competition is not too high in the industry, web optimization done good site can really get a good ranking. But for the industry is very competitive site, often do these sites themselves adjustment is far from enough.
We often see this situation, a Web page does not have the search keywords, but this page is ranked in the forefront of search results. Of course, this is not simply a Web page optimization can explain.
I remember a while ago Matt Cutts had a recording interview, and he said a word in the interview, which impressed me very deeply. He said, now many SEO experts are marketing experts.
My understanding is that, with the search engine algorithm improvement, the real SEO personnel should return the SEO to the marketing, should stand in the marketing angle to consider, and not just on the page to put keywords, exchange links and so on.
What factors do you consider as an offline marketing person? How will it be promoted in that way? To a large extent can be transferred to the network to use, and at present, the effect of search engine optimization is more and more obvious.
Give a simple example. In offline marketing, Word-of-mouth marketing is a very important part of the online, it is equally important. When your product or service is really helpful to your customers, how to find a virus-appealing user is a critical issue. These users are influential in a certain circle, and are happy to spread the message, once he likes your products or services, he will affect a large group of people.
For example, my blog in the initial written 3, 4 days, very occasionally appeared a very viral infectious reader Liu Yibin, through his circle, he has my blog told a lot of people. This kind of word-of-mouth spreads the speed and the intensity is not carries on the page optimization to be able to achieve, this kind of word-of-mouth dissemination in turn promotes the search engine optimization rank.
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