Revamping annual meeting of the reputation of the Chinese electric business in Davos

With China's electric business "Davos" reputation of the pie revamping annual meeting will bloom on August 28 this year! Unlike in the past, this year, "iconoclastic", online we opened the dialogue with the CEO of the "Send the annual conference through-Train", through dialogue with them, from their past year's changes in the future of China's electrical business Change Bureau.

The CEO of the first "send the annual conference through train" dialogue, send the network has been fortunate to invite the beautiful said CEO Xu Yijong, he said to the beautiful recently bought day products and the reason for the shake of God, and recalled the beauty of the rise from the PC female shopping guide to mobile women's fashion shop power platform Gorgeous turn, Now the electricity quotient pattern under the beautiful say how has the new breakthrough? What kind of value can the new beauty say to the merchant?

In the last part of the CEO's message, Xu Yijong encouraged entrepreneurs "It's the people who are crazy about changing the world and changing the world." Stick to your dreams and move on. ”

The following is the original dialogue:

1, ask: Beautiful say why at this time buys the day product net and the food god shakes?

A: We hope that beauty will be made into a great fashion enterprise, so that all the girls in China become more beautiful. For this purpose, we need like-minded people. Heavenly products and God shake is very good entrepreneurial team, everyone like-minded, decided to do a great thing together, said to do it.

2. Q: Are there any big moves in the future and soon new projects come out?

A: Yes. We want to use new technology to reshape the traditional fashion industry, the mobile phone, wearable equipment, sensors and fashion perfect combination. We are going to have a lot of new projects in the near future.

3, ask: You have mentioned before the entrepreneur to learn alongside the rich (to find resources, traffic), then the transition mentality after what changes? Now also how to alongside the wealthy?

A: In fact, the so-called "alongside the rich" is a very figurative metaphor, the most important thing is to find resources, make good use of resources, to expand the flow of occasion opportunities, such as in 2011 and 2012 to seize the social media development trend, beauty said social and shopping guide to achieve the ultimate. November 2013 Beautiful said that the transformation of women's fashion shopping E-commerce platform, regardless of PC end or mobile end, we will insist: first very frugal, find the bright spot, make it meticulous, and then quickly enlarge. At present, our cooperation with Tencent is very close, especially on the mobile end, closely follow the development trend of mobile Internet, in the female fashion vertical electric platform for the full amount of user access and services to achieve the ultimate.

4, Q: Heard that beauty said that the mobile sales accounted for 70%, from the PC Shopping guide to Mobile women's fashion shopping platform of the gorgeous turn of the key factors?

A: The shift from PC to mobile is catching the trend of mobile Internet, from 2003 to 2013 ten years, a large number of applications to provide users with the value of basically in the information level. But the mobile internet has evolved over the past three or four years, not only to provide information to users, but also to offer deals. Now the user's habits are gradually mature, through the mobile phone directly under the order, and then mobile payment, formed a complete trading system.

Beautiful said in the mobile Internet performance, mobile end turnover accounted for the total turnover ratio even nearly 70%. Although the mobile end has been pushed by almost all electric business companies, it is also negligible to reach this number. What's more, the beauty of the non-promotion period is also gratifying: as of the end of May 2014, mobile Client installed capacity of more than 75 million, mobile phone orders for a long time higher than the PC order, app per capita visits more than 30 minutes, to maintain a high quality user stickiness. In addition, according to internal statistics, iOS system users accounted for more than 40% of the total station users, mobile phone ranked top in the top list of Samsung Note Series three, clearly gathered a large number of high-end high-quality users.

5, ask: Before the beautiful said to and micro-letter cooperation to the entrance, behind the absence of the following, we are very curious?

A: We and micro-letter cooperation has been very close, follow-up will have more cooperative action launched, please look forward to!

6, Q: Beautiful said that the mobile end of the order conversion rate higher than the PC end? What's the approximate number?

A: Yes, the conversion rate of the mobile end is higher.

7, Q: Beauty said service fashion female groups, focus on clothing, bags, beauty makeup and other categories, in the transformation of the electric platform will be in which categories to do expansion?

A: We focus on the vertical category of fashion, to provide users with women's wear, women's shoes, handbags, accessories, beauty makeup and other categories of high-quality fashion products.

8, Q: In terms of the user, Beautiful said May and the United States, only products will overlap, in the quietly online group buying business will not consider flash purchase to form a positive offensive?

A: Beauty is the key to the main push is "fashion boutique", currently on the platform of goods covering women's wear, women's shoes, handbags, accessories, beauty makeup and other categories, the future will also be "fashion boutique" as the first prerequisite, as a "vertical category killer" in the "female fashion shopping" this road to continue to go on.

Beautiful said than other peers know more about women's fashion, we did not put beautiful said just to buy things place, but to help white-collar girls learn fashion, know fashion, grasp fashion. This industry accumulation is not the same, many people do channels, many people do business, a lot of people do traffic, we only focus on and insist on providing fashion for girls. "To provide users with the ultimate fashion consumption experience" is the beauty of the development concept forever.

9, Q: Beauty said in the sellers will have any new policy? Especially on the mobile end of the support of sellers?

A: Businesses can be settled in beautiful said, become a "good shop." Merchants settled beautiful good store, you can upload merchandise, show in the beautiful platform, and said in the beautiful platform to deal with buyers. At this stage, businessmen settled in beautiful good shop, beautiful said will give the business meticulous operation and one-on-one service, the whole guide to complete the business shop, shop decoration, release merchandise, picture optimization, store management, provide a variety of site display resources, marketing strategy experience and advice, to help businesses improve sales. Beautiful said also to the business will emphasize the service indicators, to have a stylish, high prevalence and high health business focus on services, strong driving fashion, service-capable businesses grow.

In addition, in order to support more fashion business growth, this year we will launch the "Beautiful 100" program, intends to take out 1 billion support fund to nurture China's fashion industry, detailed policy we will be on July 18 in Guangzhou, the business meeting to announce to everyone, please pay attention.

10, ask: With Taobao, Jingdong, only goods will be compared to these platforms, beautiful said to your sellers and users to bring the biggest advantage is what?

Secretary：

1 from the model, the beauty of the model can be called "vertical category Killer", focusing on the "female fashion shopping" in this field. Beauty said from the beginning of the establishment of the positioning.

2 from the implementation point of view, Beauty said the first to understand the girls online shopping needs, and the need for continuous refinement to meet:

Girls often encounter two major problems in fashion shopping:

Where do girls find fashion? Fashion information platform can not form a one-click Purchase, BBS inside is not organized information and merchandise.

Two, where do girls buy fashion? The mall is a big international brand. Large-scale network stores, a large number of duplicate goods, uneven quality.

Based on the above two points, beautiful said the birth of gorgeous, created a leading trend and grounding gas fashion consumer entrance.

The trend of consumer consumption from general (so-called "all-inclusive") to vertical subdivision (so-called "small but beautiful") is inevitable, and is the pursuit of countless consumers to upgrade the consumption experience.

Vertical electric Business platform, this is a carefully selected industry, not accidental. Fashion is not resource-intensive, it is highly marketable, and girls are certainly willing to pay for beauty. From an engineer's point of view, we know more about how to use the Internet in vertical areas. The best engineers are doing a lot of data storage, do not pay attention to women's fashion, most fashion girls do not understand the technology, the two cross border is the best project. Beauty says it is using the best Internet technology to provide users with the ultimate fashion consumption experience.

3 from the realization of the form, quality merchants, talent and buy hands and so are our advantages.

Beautiful said to have a perfect and strict business standards and systems, advance inspection mechanism, the quality of the fashion of a single product selected carefully, select the best business online operation to ensure the quality of goods, quality and fashion, at present we are gradually increasing the support of businesses, More than 10,000 businesses have settled in the beautiful said trading platform.

At the same time, beauty is the leader of fashion trends, for the beauty of the female friends to provide the most fashionable and matching, and has a group of active in the fashion field of talent and fashion buyers team, to provide users with the ultimate fashion consumption experience. Beauty says committed to using the best Internet technology to build users and businesses of the bridge, to achieve mutual benefit.