Reveal the Hunan-Hubei situation curve compiled fast broadcast truth

Since July 1, the name of Hunan, Hubei and Hubei changed its name to "Zhongke Yunwang Technology Group Co., Ltd." ("Zhongke Cloud Net"), the Internet transformation of "the first share of private catering enterprises" has started.

Shortly thereafter, the troubled network video player and on-demand platform - fast broadcast so that "Zhongke cloud network" to find a quick breakthrough. On July 9, the announcement of the Hunan, Hubei and Hubei Province announced that it will jointly set up Shenzhen Cats New Media Network Technology Co., Ltd. (hereinafter referred to as "Shenzhen Cats") with Li Li, a natural person. In the announcement, "some of them said that the policy of transforming Hunan, Hubei and Hubei provinces and their Internet transformation strategy will be the cusp of saying that some of the employees are those who left the company for the broadcast of Shenzhen Technology Co., Ltd. (hereinafter referred to as" Fast Broadcasting Company ").

Hunan, Hubei and Hubei Province on the fast broadcasting company's talent acquisition, from catering to big data yet another cross-border, and even allow investors to issue "Hunan and Hubei situation is simply the first story of A share king, he should go to transition publishing industry, the acquisition of King magazine story" ridicule .

A quarterly report this year shows that Hunan, Hubei and Hubei realized a revenue of 301 million yuan in the first quarter of 2014, a decrease of 19.75% from the same period of last year. As of the end of the reporting period, the Company estimated a total debt of 353 million yuan, while the end of the quarter only 92.8856 million yuan currency funds. In addition, the company suffered a loss of RMB564 million in 2013. Renamed, the transformation of the company now helpless means of self-help.

However, this fixed copyright, which determines the competitiveness of websites, has made it necessary for video sites to operate on the basis of large capital expenditures. Times weekly reporter learned from inside the video site insiders, the future of web site video rights to buy will be fully tightened. Once the Shenzhen Cat joined the battle, not only is subject to the financial weakness, but also will face unpredictable policy changes and pressures.

At the same time, the success model of the fast-playing player, which carries the original sin of "vulgar content and copyright issues," has been criticized as a speculative operation that runs counter to the industry and can no longer replicate. Hunan, Hubei and even from the player to start, but also long lost the "fast broadcast advantage" into the traditional "genuine" war situation, competitiveness or difficult to reflect.

Recently, the company has applied for stock suspension since July 11, 2014. The Internet transition in Hunan, Hubei and Hubei continued to progress, while the prospect of "alternative" cooperation with fast-broadcasting was still a mystery.

Transformation or self-help?

Not long after the appeal of "Zhongke Cloud Network" was claimed earlier this month, on July 9, the Hunan, Hubei and Hubei Provinces quickly announced the establishment of Shenzhen Cats together with natural person Li Li.

The two parties agreed that Shenzhen Aimei, a joint-venture subsidiary to be established, will have a total investment of 10 million yuan and a registered capital of 10 million yuan. The registered capital: The Company contributed 6.5 million yuan in cash, accounting for 65% of the registered capital. ; Li Li invested 3.5 million yuan in cash, accounting for 35% of the registered capital.

The announcement said that "the network of new media and big data areas is the company's strategic direction of the basic direction." And the announcement "part of the staff for the fast-forwarding company employees," the formation of the argument, then triggered the acquisition of broadcasters in Hubei, Hubei, the broad conjecture .

A quarterly report shows that Hunan, Hubei and the first quarter of 2014 achieved a revenue of 301 million yuan, down 19.75% over the previous year. As of the end of the reporting period, the Company estimated a total debt of 353 million yuan, while the end of the quarter only 92.8856 million yuan currency funds. The annual report shows that the company suffered a loss of 564 million yuan in 2013, shifting from the high-end catering business to Hunan, Hubei and the general public for fast food, environmental protection, film and television, and has not yet solved its dilemma and transformed the Internet or saved itself for the company.

The network video player and on-demand platform caught together in a dilemma - the fast broadcasting made "Zhongke Cloud Net" find a quick breakthrough and communicated with the talent of the fast broadcasting company which suffered the sky-high ticket, pushed the strategy of transforming the Hunan, Hubei and Hubei provinces and their Internet Cusp In the announcement, the Hunan, Hubei and Hubei Provinces stressed: "The company itself did not prepare its own human resources for Shenzhen Amateur through the acquisition of the stock rights and assets of the fast-broadcasting company, and there was no such case that Shenzhen Aimei also purchased and used the intangible assets such as the IPR and technology of the fast-broadcasting company "

Some media reports said that if the Hunan, Hubei and Hubei cases involved in this transaction are fast cash broadcasting companies or movable and immovable resources, there are 260 million yuan to avoid fast seeding huge suspects. It is understood that as of yesterday's broadcast has not yet paid a fine of 260 million yuan. To the current 10 days to pay the fine deadline of 5 days, 3% daily penalty plus a penalty, fast broadcast currently faces a fine of up to 300 million yuan. Once the acquisition of the fast-broadcasting, 300 million yuan fine enough to make Hunan, Hubei and Hubei into a serious loss.

In fact, it is even more questionable whether a company that has long been engaged in the kitchen business can make big data overnight.

Therefore, the "acquisition" of former employees, for the limited funds, debt-rich transformation of the Hunan, Hubei and Hubei Province, after all, a compromise. Not only that, the topic of fast-broadcasting is even more important for the current staff code, to Hunan, Hubei and Hubei post-suspension network, "new media and big data areas," the new direction of heat.

In addition, YNE consulting Yang Yang told the Die Zeit reporter that "piracy incurs the implicated brand image and affects the future." It is also one of the reasons why Hunan, Hubei and Hubei choose talent acquisition instead of company acquisition.

Hunan, Hubei and the situation on July 10 announcement that the company apply for shares since July 11, 2014 from the opening of the suspension, the company's shares and bonds will be reviewed and approved by the board of directors of the company after the resumption of trading. Since the suspension of trading at 13:00 on June 20, 2014, the Internet transformation in Hunan, Hubei and Hubei continued to progress. The prospect of "alternative" cooperation with fast-broadcasting is still in a foregone conclusion.

Join the video war?

The company said that after the founding of Shenzhen Cat, the main business positioning of Internet traffic management products. Coupled with the fast broadcasting company's staff, video sites become one of the options for its development content.

However, IT expert network analysis pointed out that under the weight of operating costs and profits, the online video industry has moved from "crowded" to "vertical and horizontal."

In September 2011, everyone purchased a total of 56% of the net at a cost of 80 million U.S. dollars, and the combination of Youku and Potato continued to escalate in the video industry. In the first half of 2012, Sohu Video, Tencent Video and Ai Qi Yi jointly announced the formation of a "Video Content Cooperation Organization." The three parties will jointly form a video content cooperation organization to achieve interoperability of resources and to conduct in-depth cooperation in the fields of copyright and broadcasting. In the second half of the year, storm video, PPS, PPTV and popular network four video clients have also revealed their intention of "alliance". They intend to establish an alliance to grab ad cakes from web sites such as LeTV and Youku Tudou.

Powerful joint several major video sites using resource integration, exchange of various ways, nothing more than to achieve market segmentation, consolidate the leading position. According to the data provided by YNE, the total shares purchased by Youku Tudou, Tencent Video, Iqiyi, Sohu Video and LeTV as early as 2012 are 30%, 28%, 18% and 14%, respectively. , 10%. For potential new entrants, including Shenzhen Cats, only a copyright input on the website is difficult to contend with.

As the former joint procurement was replaced by today's one-man strategy, soaring copyright prices continue. Since 2011, the online copyright price of the TV drama series has officially reached tens of millions. The exclusive copyright of "Zhen Chuan" has sold for 20 million yuan. Then by 2013, the exclusive copyright price of "Network of New Editorial Stories" soared to 5,000 Million.

In fact, copyright, a fixed investment in determining the competitiveness of a website, has made it necessary for video sites to operate on a huge capital investment.

UUSee CEO Li Zhu has said: "UUSee seldom buy exclusive film and television drama, but spent each year on the purchase of film and television drama copyright also reached 20 million to 30 million yuan, but to buy exclusive copyright site, at least every year Invest 100 million to 200 million yuan in copyright purchases. "

From Shenzhen love cat 10 million yuan of registered capital and Hunan, Hubei and Hubei at the end of the first quarter of this year's book of 92.8856 million yuan of monetary capital point of view, a lot of money is unlikely to invest in copyright. Industry analyst Yang Yang believes that large-scale video sites have the financial resources and the strength to buy high-priced boutique drama, and even exclusive copyright, small not this ability.

In addition, the weekly reporter learned from inside the video site insiders, the future web site to buy online video rights will be fully tightened. Once the Shenzhen Cat joined the battle, not only is subject to the financial weakness, but also will face unpredictable policy changes and pressures.

Rely on the player stand up?

Hunan, Hubei and Hubei Province can leveraging fast delivery there are hundreds of millions of installed capacity of the client.

The profit-making mode of fast broadcasting mainly includes game intermodal, pop-up advertisements, and software bundling promotion. Today, turning off QVOD servers, stopping video-on-demand and download based on broadcast technology, and making major changes in business models, the fastcast player, which fully transforms genuine content, has had to strip away from its original strengths.

Fast-play embedded QVOD video-on-demand erection Using P2P technology, users are watching video at the same time with one or several users to establish a connection to share video data. This long-term use of small and medium video Web site server directly to help reduce the site, or even remove the cost of copyright, but at the same time encouraged the growth of piracy, vulgar content.

Express received after the receipt of the ticket acknowledged: "vulgar content and copyright issues has always been our original sin." At the same time promised to invest 100 million yuan for the next year for building genuine content; investment 30 million yuan to support domestic micro-film innovation.

High policy crackdown, so that the fast broadcast player had to go from the avenue to the right path, as stated in its announcement - the previous "fast mode" completely ended. For once and the industry's "one left one right" mode of survival, and now fast broadcast finally understand that it is not a safe haven but a utopia.

"Rapid broadcast was forced to transition, so Genuine will face a huge investment in copyright, and second, fast start late broadcast, the industry has a good soil, music and other strong competitors, and third, Youku potatoes, love Fantastic Art, Tencent video, etc. have a strong Copyright content, user base and resources support, fast broadcast positive, the user's content needs can not be met, the user activity and viscosity will decline. "Yang Yang told the Times Weekly reporter analysis.

The success mode of the old fast broadcast player, has been determined to run counter to the industry, no longer speculative copy operation. Hunan, Hubei and even from the player to start, but also long lost the "fast broadcast advantage", re-entry "genuine" war situation, competitiveness will be difficult to reflect.