Revealing China's "inspirational industry"

"Successful people will not give up, the people who give up will never succeed", "we often think we can not do, in fact, we have a strong inner strength, as long as we know good use." Because we are much stronger than we think. ”...... Such an exciting word from Carnegie, from the Chenan. The words they inspire are now being enthusiastically sought after by the people in the workplace. We find that there are many people in the workplace who think they need motivation.　　　　So, an industry that teaches them how to be inspirational is formed. At present, various types of self-help training institutions have sprung up, but the workplace does not seem to buy "inspirational" account.　　Experts pointed out that the inspirational training does not allow a professional person to grow rapidly, only the real talent, is a professional success of the key. Inspirational "Kingdom" is being established now, more and more talents are pouring into the workplace, often there are many people vying for a job position. In this case, there is a lot of pressure on the workplace. At the same time, the work pressure is too big, can produce the serious anxiety mood. In the past, the workplace people want to ease work pressure, will go to see self-help books, and thus achievements in recent years, self-help books "Fiery" sales, we can always in the major bookstore sales list, see the shadow of self-help books. But today's professionals seem to be tired of feeling motivated on paper, and they need real language encouragement.　　　　As a result, the current various types of training related to the endless, individual enrollment participation in the situation "hot", inspirational training is becoming the workplace "new favorite." In the personal self-help training market "hot" at the same time, enterprises in the direction of human resources management of the inspirational training is also gradually rising. Some enterprises in the transition period, carrying out "small business" to the "big enterprise" of the transformation, many enterprises are also facing the establishment of modern enterprise human management mode of the situation. Therefore, many enterprises hope that through the inspirational training, improve the cohesion of the enterprise, and enhance the staff's ability and performance. Some experts pointed out that the popularity of motivational training is to meet the needs of some enterprises in modern enterprise management.　　　　At the same time, he predicts that the future of the inspirational training industry will continue to expand, inspirational training "kingdom" is being established. In training costs, motivational training for corporate management is often expensive. Reporter learned that in an inspirational training institutions, for the enterprise management of short-term training, each person's training costs more than 5000 yuan.　　More than two weeks of medium and long-term training, each person's training costs as high as tens of thousands of yuan, and some "motivational master" training courses can even reach more than 100,000 yuan. "Inspirational fast food" perishable any successful person in the introduction of successful experience, all said that success after a long period of hard work and countless failures to come. "Success without shortcuts" is the recognition of the success of the truth. However, we see that a large number of motivational training institutions are promoting their own self-help courses are a shortcut to success in the workplace, so that the workplace can be promoted in the short term.　　　　After a short period of inspirational training, can a professional person really "reinvent himself"? According to the reporter understands, the inspirational training to the yearThe attraction of light people is greater. At present, in the people who receive the inspirational training, the first to enter the workplace, the majority of the age of 25-30 years old, the proportion accounted for more than 50%.　　　　This kind of inspirational curriculum has one thing in common, that is, the teacher's language is easy to understand, there is a strong inflammatory, easily inspire young people's desire for success. This short-term motivational training is like "fast food", and its popularity caters to some professionals who are quick to succeed, and these inspirational teachers can give ready-made answers to specific questions. On the face of it, this eliminates the job-searching process in the workplace.　　　　However, the answer to this problem is homogeneous and cannot be the only criterion for solving any problem. At the same time, it is the motivation to train the mentality of social crash, and there are a large number of inflammatory content, "inspirational fast food" is often perishable, by some people who are not pure motives to use. It is understood that the motivational training in sales, direct marketing is very popular. Some direct marketing agencies carry the "banner" of inspirational training and sell goods during the training process.　　More illegal MLM organizations, in the name of inspirational training, to attract or blind to the truth of the job seekers to join the MLM team. Success without a "shortcut" inspirational not to "indulge" many people in the inspirational training, the inspirational training as a shortcut to success. In response to this view, Beijing Renhuite Consulting Co., Ltd. Chairman Li Tiantian pointed out that the inspirational training is not omnipotent, but also not a career person's shortcut to success. Motivational training will be more appealing to people who are first in the workforce, because motivational training can help them solve some of the common interpersonal problems and psychological gaps in their work, at least in a different perspective.　　However, it is extremely wrong that the function of the inspirational training can not be enlarged infinitely, and it is connected with the success of a person. As a workplace, you really need to be inspirational, but not necessarily through these ways. Now a lot of people in the inspirational training, there is a common problem, "the class is very exciting, under the class nothing to move." The enterprise needs is the hard work type talented person, the light says does not practice the people certainly will be eliminated.　　　　Therefore, in the workplace to be successful, first or foremost, we should improve their ability to plan their career. For the enterprise's inspirational training, Li Tiantian that, look forward to using several inspirational training can improve the cohesion of the enterprise, improve the level of staff, is "radish quickly do not wash mud", enterprises should value the actual operation. For an enterprise, this is more realistic and can quickly see the benefits. Of course, the company's bosses are also very important incentives, if the staff do not have a good mentality, may not have more ability to play out. 　　At present, some enterprises have been gradually out of the self-help training, rather than let the staff listen to inspirational lessons, rather than improve the company's internal incentive mechanism, so more real. Inspirational training "This thing" do not know since when, self-help books began to seize the major books rankings, inspirational education began to enter people's vision. 1996, with the countryIn the large-scale development of the MLM and insurance industry, the inspirational training was introduced into the country. A group of currently hot Chinese lecturers in Taiwan and Hong Kong have begun to emerge.　　　　At that time, the inspirational training in the initial stage of development, still far from the "industry" the word hook. Since 1998, for the motivational training market, it is the peak of development. Some enterprises began to understand the inspirational training, and organize the staff to receive inspirational training, then the large enterprises staff have been basically inspirational training.　　　　However, because of the defects of the curriculum homogeneity of the inspirational training, and can not meet the personalized needs of enterprises, after 2000, the enterprise's large-scale self-help training began to gradually reduce. At present, the big enterprise already rarely arranges the inspirational training, the inspirational training starts the transformation individual market.