Revelation-Fear, greed, lust

The effect of emotion in the product

Most of the practitioners in the software industry are engineering or economic backgrounds, and our daily work is related to the psychology of studying human emotions. Although few people realize this, it is true.

Most consumers buy products from emotional needs, excellent product managers and sales staff understand the truth, understand that products should meet the emotional needs of users.

Enterprise-class consumers are in fear and greed to buy products: If you do not buy this product, competitors will surpass me, hackers will break my firewall, customers will abandon me, if I buy, I will earn more, save more.

The reason consumers buy products is more diverse: using this product (landing on this site), I have the opportunity to make friends (to resolve loneliness), or to find a date (to meet the needs of love), or earn a fortune, or show my photos and music (pride).

Only from the emotional perspective of the market to re-examine the products and services, you can understand the true feelings of users. In what ways do they meet these emotional needs? What kind of visual design captures these feelings more? What features are more responsive to these emotional needs? What product features discourage users from venting their emotions?

Also, don't forget that different types of users have different emotional needs. ebay's consumers, lavish buyers, buyers of discounted goods, buyers looking for competitive incentives ... Their emotional needs are different.

Each prototype test, in addition to observing whether the tester can successfully use the product, should also take the opportunity to understand the tester's emotional needs (what drives him to use the product), how to better meet his emotional needs.

User experience design (including interactive design and visual design), usability testing plays a vital role in satisfying the user's emotional needs and creating successful products.

After you identify the emotional needs of your target audience, ask yourself who can meet the needs of your users. They are your real competitors. In many cases, your competitor is not an entrepreneurial company or a large portal, but a popular online lifestyle.

Excerpt from the 34th chapter of Revelation.