Revelation: General SEO practitioners of the disease analysis

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New Year's Day holiday, I specifically call on a SEO practitioners in more than five years of friends. In more than five years of SEO experience, he has contacted a number of industry SEO, including training, tourism, photography and medical. The medical profession is engaged in the longest time and is now a project manager. This visit him, specially want to discuss with him SEO This topic, also want to hear him this all the way to SEO have what feeling.

In the exchange, he as a contact SEO earlier one of a group of people, also as a leader under the leadership of the staff, especially with me about the current SEO practitioners some of the ills, some seemingly very simple but very few people will take the initiative to change the problem. It is the accumulation of these simple problems, leading to the impetuous SEO practitioners, can do a few, most of them are tasted. Here's a summary of some of the ills he's mentioned:

1, outside the chain: too single, not diversified

This outer chain contains many layers of meaning. Including the form of the external chain of the single, for example, a lot of people are keen to reply instead of posting, the location of the link placement is inserted in the middle or the bottom of the recommendation, links are mostly text links, hyperlinks or anchor text, and so on, followed by a single link content, for example, the number of home brand links without long tail words link The most common is the single link structure, such as a lot of people just stare at the forum hair outside the chain, rarely develop its other platforms, and every day on the same platform to publish more than one link.

Many ordinary staff in the hair outside the chain when there are few serious planning, are blindly hair, the structure caused by the single situation above. This situation exists in many industries, and is more prevalent in popular industries such as medical and wedding dresses. There are two root causes: one is that the supervisor gives too much work, lead to a lot of staff from the beginning of a job to complete the task of the day to rush to the goal, even thinking of the time is not, resulting in a daily routine in the form of fixed platform, resulting in a single chain; second, the basic knowledge of the staff is not solid, the purpose of the external chain , for example, he did not know the link in the middle of the post and put at the bottom recommend what the difference, do not know the difference between anchor text and hyperlink, there is no concept of life cycle of the chain, etc., resulting in their hair outside the chain without a little planning, very confused, can only simply as a number of tasks to complete.

2, Station: too stiff, unnatural

Now a lot of SEO workers in the editing station content is still in with the search engine guerrilla, will be based on search engine preferences or algorithms to edit content, their layout of the key words, the internal anchor text settings, recommended article arrangements are based on the likes of search engines, For example, many people will not consider whether a sentence is fluent, as long as the key words in which to join the keyword density on the line; For example, some of the recommended articles, may not be connected with the original text or strong correlation, but it is the user search more articles; for example, some of the internal chain anchor text settings, there may be no user clicks, But in order to get together a column inside the chain is tough to insert and so on.

The flood of this situation is mainly a lot of just getting started SEO workers on the understanding of SEO still stay at the technical level, not to take into account the needs of people. In fact, no people-oriented SEO is the death of SEO, but also the most likely to die of SEO. With the improvement of search engine technology, the user experience requirements have been raised very high, purely for the algorithm and SEO is very passive. Be sure to remember that SEO is just a process, not a result.

3, strategy: too dependent on the search engine

In fact, this statement has been mentioned very early, but many people, especially the novice do not understand this problem. They often use search engines as the only source of traffic, and everything revolves around rankings. The result of this is that when you are not very clear about whether or not they can meet the search engine, there is a risk of sharp fluctuations at any time, this cost, both psychologically and in effect are relatively high.

In fact, do SEO is just a means of promotion, caught the search engine this relatively large flow entrance, but not as the only entry. When unsure of the effectiveness of their own practices, should be more open up the promotion channels, from a variety of attractions to attract traffic. The current search engine ranking algorithm for user behavior in the proportion of more and more, when the site is accumulated by the audience, nature will in turn feed the search engine this portal, to obtain a stable ranking.

In fact, the above several diseases is largely based on the foundation of the SEO is not solid, but will encounter such a reality: Not many SEO staff really willing to start from little by little to start laying the groundwork. General introduction of SEO practitioners in the most basic work is the station and the outside chain, but many people (especially those who rely on academic qualifications) simply do not look at such a job, feel too low-level, so disdain seriously, leading to the work has been extensive treatment, long-term accumulation of basically are very little effect, Some will be severely punished. Many people after this setback also give up, feel that the project is not good or the director of the problem, stormed away. This is also an impetuous trend of SEO, it is this trend led to the current SEO industry although very popular, but the staff at the bottom of the mobility is very large.

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