"Reverse attack" on line to line: Glasses Electric dealer Warby Parker

Today http://www.aliyun.com/zixun/aggregation/36611.html "> glasses electric Dealer Warby Parker's first entity flagship store opened in New York, the first word I thought of was" reverse attack. " In the past is a variety of offline entity sales shop began to move online (such as the Gome Suning), and now, the electrical goods brand to carry out the line store. Warby Parker is the 2010 on-line glasses electric dealer, allows to buy the most 5 pairs of glasses to send to the home to try on. It also had some shop experience area before, but this is the first time to do entity flagship store.

In the future, there is a trend of the development of the online sales-oriented, additional offline entity experience shop form. The biggest difference between the experience shop and the traditional offline business is that it is not sales oriented, but rather a brand display and customer service.

More importantly, the flagship store is not a simple experience shop. It would be more like an electric dealer extending to the offline sensor to find out more about the deeper needs of customers.

Warby Parker co-founder Neil Blumenthal revealed in an interview with the media Gigaom that new technologies such as sensors and Wi-Fi networks could be used to detect customers ' behavior in the store, which could help them develop sales trends and other online channels. Combining these offline market-line information with online-purchase data allows Warby Parker to match the trend to a more appropriate pricing model, while also giving the sales and design team a better understanding of customer preferences.

Warby Parker completed 41.5 million dollars in funding this February.

Source: 36kr