Reverse auction principle and e-commerce implementation (Reverseauction)

(Sumin original, reproduced please indicate the author and source.) ）

Concept

Reverse auction is also known as reverse bidding, reverse bid, reverse auctions, the English name is Reverse Auction,
The reverse auction is led by the buyer and the Purchaser (buyer) gives the detailed specification of the goods to be purchased by
A number of suppliers in turn bid, the price is getting lower, and finally by the lowest bidder, the direct beneficiaries of the
Purchaser (buyer). 2ecommerce.cn

two. Pay attention to reverse auction

1, the choice of the subject matter: The unit price small lot is suitable, each supplier's http://www.aliyun.com/zixun/aggregation/20581.html "> Product quality factor difference is very small, the price is mainly
To decide the factors.
2, the description of the subject matter: clear and correct, both sides of the supply and demand no objections, if necessary, can be sealed like.
3, supplier selection: According to product quality, production capacity, credit status, management system.
4, the market conditions of the transaction: must be the buyer's market, oversupply
5, transaction margin: the need to advance a certain amount of auction guarantee (3%).
6, the initial price set: can be per unit price, can also be the total price, according to the industry pricing basis for setting.
7, bid The minimum difference set: The difference is small, conducive to the full and thorough competition.
8, bidding time set: Bidding time, delay time, delay times, the conditions of delay.

The disadvantage of reverse auction

1, Procurement mode: a single procurement method.
2, strategic procurement: because only with price as the determinant factors, not conducive to the implementation of corporate strategic procurement and supply chain effective formation
3, the Supplier management: Unable to the supplier's credit and the past performance performance of effective monitoring

the actual case of reverse auction 1, the parts of large manufacturing enterprises bidding;

A simple bidding process is as follows:
1 to set up a special cross functional group to be responsible for tendering matters;
2 The enterprise material needs analysis, ERP system will greatly simplify this step;
3) The logistics will be grouped in batches, and the 20~100 parts will generally be divided into one group.
4 Send the bidding documents to the candidate suppliers;
5 The group and the supplier consultation, consults the approximate price, the tender rule, the examination supplier qualification and so on, screened out
20~40 's finalists suppliers;
6 in the auction date, shortlisted suppliers to bid, the enterprise according to price and other factors to determine the winning bidder,
Generally winners take all.
7 sign the contract with the winning bidder;
8 implementation of procurement, follow-up matters.

2, Reverse Auction TV Game Program

At present, some local television stations have reverse auction TV programs, can be through the text or telephone to participate.
If the market price of a certain commodity is 1000 yuan, the participant can take part by sending a text message or making a phone call
A certain handling fee (such as 1 Yuan 1 times), the participants reported auction price, to the end of the auction time, the lowest price
And does not repeat, is the winner, according to the price of the transaction.

If 10 people reported 0.1 yuan, 5 people reported 0.2 yuan, 20 people reported 0.3, 1 people reported 0.4 yuan, will eventually be quoted 0.4
Participants purchased 1000 yuan worth of goods at $0.4.

As long as there are enough participants in this model, the merchant can make a profit, which is an improvement of the reverse auction mode.

3, the seller's initiative to reduce the price of the reverse auction (known as Dutch auction/price auction)

Unlike a general reverse auction, this pattern is lowered by the seller every other cycle until there is
The first bidder deals immediately. More suitable for the timeliness, easy to change, depreciation of goods.

At present, this model is used on the Internet to sell tickets (such as concerts, etc.) will be more, such as scalpers buy concert tickets
After putting it online, from a very high price (800), the daily decline of 100, until there is the first bidder to sell.
Because the bidders do not know the degree of acceptance of other people, so this silent pressure, often led to the need for
Timely shot.

4, the full use of taxi resources

This is my original idea, I hope someone can achieve it in practice.
For example, a central city, such as Guangzhou, and other neighboring cities are relatively near, usually some people will be in cahoots with a number of rent a car
Taxi from Guangzhou to Foshan (for example), so for the taxi driver, go to the time of course no problem,
But when you come back, if someone happens to be from Foshan back to Guangzhou, it will not be empty, but this is not good
Met。
If there is such a website, let the taxi driver through the radio/telephone/SMS, and so on, real-time taxi resources
and contact the way to the site, the site quickly released resource information, then there are people who need this information (such as Hope from
Foshan taxi back to Guangzhou to get this information from the website, because the purpose of the cab driver is to earn back the oil fee, then will
To give some concessions, the site because the taxi driver issued information, so can also earn a certain fee, this
is a three-win model.

Transferred from 2ecommerce.cn


if interested in this article, please subscribe to trade-Sumin e-Commerce Blog