Review mobile Internet with deduction

Mobile internet in full swing, what the future will be I have no foresight, but personal habits are based on the most basic factual logic to deduce, rather than from empiricism. The following shows the process of deriving conclusions from a proposition. Of course, the conclusion is not necessarily correct, only for reference.

First, smartphones are inherently computational and networking capabilities rather than communication. From this point of view, it can be considered that wearable equipment is far from mature. Some people think of smart wearable devices as a second smartphone, and the direction is problematic. At present, these devices have to bear the computational capacity and presentation capacity is not enough. And, based on the assumption of full networking, if the mobile phone becomes the core of computing power, then the ability to display is the most important part. Most devices now rely on mobile screens, and there is no breakthrough in technological change, and the display of such a watch screen is worse than a mobile phone (big-screen phones break the advantage of convenience simply because of the advantages they show).

What does a small, slow-input display model of a mobile phone bring?

1. The current H5 has no imagination. In the PC Internet age, site positioning, search engine positioning, Web site in tandem is a mature model, and mobile phone every app is an island, users to open the phone to look for the icon, that point is used (because of limited display mode). Is the app more difficult to survive than a Web site with a higher production difficulty? Obviously not, the essence lies in the change of circulation mode. Unless the underlying architecture of the mobile Internet ecosystem migrates, there will be no explosive changes.

2, distribution platform and High-frequency application is the greatest value. The app circulation model naturally brings the importance of distribution platform. The iphone appears to be using hardware to preempt users, in fact, the most important thing is to master the distribution portal, that is, the distribution of content channels, which can become a gateway. Android's shielding of Google and the resulting system's imperfections have also contributed to the PC's input to the mobile platform, culminating in a 360 success. But even if the App Store and 360 are in the first step of intercepting users, the user will go straight to the micro-mail, making the micro-letter into another content portal. In the final analysis, users use the most frequent, fast-open applications to become the gateway to the distribution platform.

3, unfamiliar social networking is a concept to do little. The sheer strangeness of society is hard to end up as a national high frequency application. A platform that cannot transform an unfamiliar relationship into an acquaintance is not long. The later growth of Mo Mo is to promote the cold relation into heat relationship through the so-called group, otherwise lose the possibility of long-term development and growth. However, no matter what group the operating community, the most important thing is to think about the ecology, that is, the relationship between the middle and lower reaches, to become a platform, this ecology will determine the ultimate way of profitability. That's the way it used to be, it's just faster now.

4, the content is never valuable. Traditional media do not rely on selling content to make a lot of money, the real money is advertising. Advertising is sold on the premise of the number of readers or viewers, and in order to quickly expand the impact of content can not be charged into the necessary conditions, and in the mobile internet era, free content access to users of lower costs, the trend is gone. The way the media operated in the past was to attract enough attention and time, but now the reader spends less attention and time on everything. Since the advantage of the media is low cost, so benefit equals. And the value of the media is increasingly not limited to quality, and more towards the "high-frequency."

5. The definition of O2O is not accurate. When you take the phone to pay, buy movie tickets, pay a taxi fee, you are online or offline? Since it's time to be online, the word o2o is meaningless. O2O The most important solution is the asymmetric information, the problem of not fluent, business-to-business, Consumer-to-consumer, Business-to-consumer ... Any two parties can. Restaurants and diners, car salesmen and owners, landlords and tenants ... There is nothing to be done. The value of information is not brought about by the mobile Internet, but the internet has been providing, and moving is only accelerating.

6. The real meaning of mobile payment. The impact of mobile payment on the whole industrial structure is not more than the age of the PC, but the energy is indeed much larger. With the development of O2O, offline payment is greatly popularized, this is the future of the entire payment industry, the new market, far more than the PC era. The biggest image of third party payments is the loss of bank brand awareness, such as the fact that you no longer care about the bank when it comes to credit card binding. But this thing, Alipay had already done.

7, small and beautiful electric dealers always have the opportunity. Because of the different forms of display, consumers in the mobile phone is less random, information sources are very limited, so the value of the brand far more than go. and want to quickly get users need consumers to help you spread, high-frequency application of the value of this embodiment. In addition, the user is more impatient, "Search plus list" display mode is not suitable, enlarge the "edit" (the content of the selection of the column, independent app or independent brand) value. In addition, always online features make shopping time more casual, decision-making more impulsive. This kind of loose shopping behavior also needs different mode of operation, such as Time-bound strategy.

......

And so on, finally maybe push into a U disk. In short, is it clearer to look at trends in an deductive way? Welcome to the Exchange.