Review of the electrical business this year: the platform to ignite the decline of the aristocracy neglected by the market

in many commercial forms, e-commerce has become the most events and the most varied business areas. 2013, different scale and different types of electric business enterprises have ushered in a new development environment and competition pattern. With only 19 days left in 2013, after a variety of fierce competition, let's look at what has changed in the past year.





Big Electric dealer to ignite platform competition





This July, a year not public appearances of the Jingdong CEO Liu Platform for pop platforms, language out of the surprise, blunt "open platform do not good, Jingdong will die." This also opened the big electric business platform competition. In the Beijing-East planning, the open platform will be in the future to undertake 50% of sales and business volume, with the east-Beijing-owned goods accounted for half.





shortly after this, renamed Suningyun Business also began to exert an open platform. In October, the open Platform Conference, Su Ning Vice Chairman Weimin announced Suningyun Taiwan three-free policy, with the cost advantage to attract businessmen settled. QQ network to buy a super platform Tencent electric trader then joined the war, not only QQ shopping and QQ mall in the same, will be the original platform 30% of high-quality businesses into the QQ online shopping, but also Xun on the fame of "Speed Tatsu" logistics to the Third-party sellers open.





in fact, before this year, including Beijing East, Suning, Gome Online, Amazon China, shop 1th and Dangdang and other electric Shangdou began to establish an open platform, but has not put the open platform to the status of self equity. In 2013 years after the development of the industry, the open platform's loss-making function allows proprietary dealers who are still in a state of loss to see a comeback opportunity.





in the business view, large electric dealers began to exert an open platform, for the enterprise although increased the cost of opening the shop, but did do "put the eggs in a number of baskets." But for now, the sky cat still occupies most of the platform traffic.





Internet Brand seeking transformation




While the
platform is competing for openness, Internet brands are "vertically" transformed. This year once hoped that the transition to the platform of the nature of the guests, in the face of a spate of problems after rethinking again, with the help of millet "explosion" model return to the "Internet clothing brand."





According to every guest related personage discloses, at present every guest's "millet" is being carried out in a step-by-step manner, but the real see effect still needs to wait until next autumn and winter season. Previously, every customer has been a "scale-oriented" enterprise, defined itself as a "customer platform", capital will also require economies of scale. Under such pressure, the employee's attention is not focused on the product itself, but to achieve the established SKU quantity and scale efficiency. In the expansion to the limit, the number of customers of the SKU has reached more than 100,000, has been reduced to level tens of thousands of, the next autumn and winter may be cut to thousands of levels.





previously by the shoe Electric Trader Platform transformation for the brand electric business, this year also made a new change in the hope of transformation for personalized custom electric. Previously Amoy had experienced two stages of scale platform and vertical brand electric quotient, but did not stick to it. Insiders believe that the customized C2B model is still a blue ocean.





the forces of the force wind flying





of the millet strategy to a large extent from millet in the last year and this year's burst of red. This year, the competition in the field of electric business is further intensified, with the Red Sea everywhere. But in this environment, millet company in the first half of this year to achieve 13.27 billion yuan sales, sell 7.03 million mobile phones, is expected this year's annual sales will reach 28 billion yuan, to break through 100 billion yuan.





this year, Millet has created a lot of sales miracle, in addition to let domestic mobile phone brands become popular, but also rely on millet boxes, millet TV and other derivative products to expand the market. In this year's electric business "double 11" shopping day, the Millet Day cat flagship store sales of more than 550 million yuan, in the sales list ahead. In the industry, the success of millet stems from its fine attitude to products, beyond the user's expected product is always the best way to win the market.





in millet behind the hot, there is a point of view that its advantage lies in the autonomy of brand-type electric dealers, channel-type brand still difficult to make a contribution. In the second half of this year, the Jiuxian NET uses the overwhelming promotion and the innovative marketing way will break this viewpoint. After the vertical electric business cold winter and "country eight" to the liquor industry, after the double blow, Jiuxian network not only did not collapse, but the contrarian development, become China's largest retail E-commerce website drinks. Data show that in the first half of this year, Jiuxian net sales were 10 times times the same period last year. The day cat "double 11" 221 million yuan sales and just got the D round of financing, but also let the industry see the vertical electric business to revive the market confidence.





Fresh electricity dealers are in flames





The development of the cold chain logistics has made the fresh electricity dealers usher in explosive growth this year. In June this year, the day cat and The Daily Orchard launched the group purchase, eating 168 tons of the United States fresh American car, let the industry shock. And the fresh electricity business between the beginning of the flames is also in this summer. At that time, Shun Fung optimization and original Life network launched the "Litchi War", a free delivery in the subway station, a deep office to distribute Litchi coupons. Tuo Tuo Industrial Society is the main chain of the whole industry, from the farm to the distribution of all the control.





Group 800 Vice President Xu Huan that although the future development of fresh electricity business is very well worth watching, there are people trying, but still did not develop into a mature market model, the main difficulty is actually fresh such a completely non-standard products, made a all-inclusive platform difficult to imagine , so now more fresh electricity dealers from the single category, especially high-end category into. The BoE would like to rely on the O2O business model to incorporate the parity dish into the power of the fresh electricity dealers. The O2O project, which cooperates with the Shanxi Tangju convenience store, is about to launch a fresh 1-hour service early next year.





nobility declined by market neglect





in the lively speed of athletics and mode competition, there are many once the big guy and the giant gradually lost their voice.





once rage "China's first stock" Macaulay Forest in this year continued a huge deficit situation, share prices fall. And the long-term bleak earnings, but also let it four consecutive quarters in the conference call was ignored by analysts. The CFO will leave early next year, under pressure from the capital. There is analysis that, according to the current performance, the Mai-Lin retreat is only a matter of time. But for the domestic power companies rushing to go public, Macaulay has become an excellent shell resource.





Another listed business enterprise Dangdang also did not usher in the second spring. According to the data released by the IRIS Advisory, Dangdang has accounted for about 5% of the total business of the company, which is based on its own marketing, and accounts for about 2% of the entire market, while Dangdang, which occupies nearly 15% of the company's shopping website, is the third largest in the industry, five years ago. At that time, Guoqing and Liu also because of "sell goods" and hit the mouth of a fight, but now the east half of the exclusive, when the right to speak has gradually lost.





industry insiders believe that, although the electrical business sector in the initial setting, but the development and share of the enterprise is still in an unstable state. Even if the current dominant enterprises, if not innovation and development to catch up with the pace of the industry, it is still possible to fall behind in two or three years.