Review of the founder of the examination industry: 6 years on the road of 3 big pits

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"Exam Industry" is a typical internet start-up company, the main business is for the examination training agency enrollment, starting from hundreds of yuan in 2008, at very low cost operation, and quickly achieve hundreds of thousands of revenue a year, and then expand. But then the founder encountered personal problems, family problems, and so on, was on the verge of bankruptcy. "Exam Industry" is a typical internet start-up company, the main business is for the examination training agency enrollment, starting from hundreds of yuan in 2008, at very low cost operation, and quickly achieve hundreds of thousands of revenue a year, and then expand. But then the founder encountered personal problems, family problems, and so on, was on the verge of bankruptcy. Luckily, they foresaw the impending crisis and took decisive steps to reduce all costs, such as layoffs. Now their company is still alive. And 2014 wants to do better. Founder Liu summed up the biggest two pits on the road: one is not operating, the other is mismanagement.

"Pit Master Dictation"

Our product is our website, the main business is for the examination training agency enrollment, up to now 6 years. 6 years, the site has almost no improvement, can be said to be a failure, a pit with a pit, so pitted to come over. However, in the past six years, I have experienced the most important things in life: Buy a house, have a child, as well as family illness, and then recover. For me personally, are very big things, each of the important degree, are on the site. Now, we live in our own house, the family is healthy, the children lively and lovely. Although the website development is very slow, but I do not regret.

Today's sharing is mainly a review of the various failures that have come along our way, including personal and family development. Because we are wholly-owned companies, no other people account for the shares, which is commonly known as pop. So, the family and the company are closely related. Recall the six years of happy time, how is it a bit like a memoir? Aren't we a group to discuss products? I'll get back as soon as I can.

The first pit: The shop is big, can't take care of it

2008, the website on-line, groping stage.

After the preliminary discussion and planning, our website in April officially on the line, the name is the examination sector, one for and the industry to maintain a larger site, the second is the hope that our website in the industry has a greater influence. Third, the impact of the "business" magazine, especially like the magazine, each period will buy, now see less. Since taking such a "boldness" name, the inevitable content to "match" Ah, on the line of dozens of test items, known as 8 categories of hundreds of tests. But at this time, we only have 1 full-time 1 part-time, late only to pull a classmate to do together. The stall was a bit large, and it also bought a foreshadowing for the later development of the turtle.

The second pit: entrepreneurship is tired by life

2009, SEM, buy a house.

After the exploration of the previous year, the site has developed, some accumulated, in marketing began to invest. During the period by Baidu to promote the impact of relatively large, cast a lot of money in various search engines do bidding, but also more experience. Objectively speaking, this time SEM is very effective, now regret a bit conservative. This year's website has a big development. It takes a bit of energy and time and money to pick a room and buy a house.

2011, Birth of children, stay in new house. Expansion。

This year is a joyous occasion, the baby was born smoothly, housewarming new house. Our energy is more not on the site, in order to maintain the development of the site, at this time an idea floating on the heart: Recruit. After various preparations, at the end of the year, the basic personnel gathered, a big fight! Another bad news is that the family is sick and serious and has since started living with the hospital.

2012, the family was sick, demobilized personnel.

In accordance with business needs, have been equipped with editing, promotion, customer service personnel, in the mutual groping forward development. Every day in the company, home and hospital shuttle. Fortunately, after 8 months in the hospital, the family had a smooth operation.

The third pit: poor management

The website aspect, the outstanding question is: First, the Novice no person raises, had given the full freedom, groped oneself. Second, a long time no one management, but a relatively strong ability to designate a staff to take the management, but she is also new, how to manage other newcomers. The third to first new team, no boss in, how to do their due diligence.

This is our third big pit: mismanagement, on the one hand, is the constraint of objective conditions, on the other hand, is still inadequate for our management level. In the "internal", we suddenly found that the company's funds to support to the end of the year is difficult. Helpless, had to find a way to raise funds, but which is so easy! After a few hits, the decision to dismiss the staff, return the office, everything, and try to reduce costs. After a certain amount of compensation to employees and the disposal of all office supplies, we barely survived, through the years.