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Look from the name, the search kitchen net gives the person feel is the chef net, but see his column setting includes "Find raw material, search for projects, Chavang, find jobs, Amoy books, to communicate, to ask, to play blog" Its essence is a catering industry talent service, project investment, book sales, ingredients promotion, network services as one integrated portal. " Wow, this is the channel name for the best industry I've ever seen. But see here, you should find this site's first problem, is the site name and content does not match. Do you think, if you are looking for a catering project, you need to buy a cooking book, you want good dishes, you want to communicate with people, even if you search the kitchen net you will be interested to open it? This name may let the search kitchen net and the visitor pass by.
In fact, search kitchen nets chef Internet columns, celebrity interview column, search kitchen columns, search kitchen questions and answers, search kitchen dishes Library and other columns do very good, content is very rich, any one column independent, are a good professional website, you can say that the kitchen network has become a food and beverage industry Portal Foundation. I think it's possible for a website like this to make millions of a year. It depends on how to operate.
My business advice is:
1, the site's business objectives to be large, China's first chef restaurant portal site, ambition, ability to action, large, and ultimately to achieve greater benefits.
2, positioning for the food and beverage portal is still the first to cook this column to do a good job. Chefs are the core of the catering industry, caught the chef group, other projects to attract investment, book sales and other columns are easy to do. At the same time, this does not waste the name of the search kitchen advantage.
3, business thinking must pay attention to "service chef" we said that the chef is the core of the catering industry. To be an industry portal, you should firmly grasp the core of your industry. How to serve? Recommended to carry out the chef Online Academy, chef Knowledge Base, chef job search, cook friends, chef rating guidance, chef interviews and so on columns, in short, you want from the chef's professional, work, life, love, psychological all-round attention to the chef, you pay attention to the more, the better the service, your advantage is more obvious. The specific can be from the chef interview, cook the Internet column.
4, must have the strategic plan, must be good at the activity plan, must be good at grasping each column advancement opportunity.
Operating the site is like war, military equipment configuration is fixed, but why sometimes win, sometimes defeated? The timing was wrong. How to integrate their own technology, products, spleen, capital advantages, how to design the concept of activities, how to adjust the competition strategy according to market situation, the use of the wonderful, the mind. It is a single-minded preoccupation.
Search Kitchen Web site: www.souchu.com. Miao Chuang Network (www.miaochuang.com) new starting point. Contact qq:337172412. Site Comments Observation 3 Group 16132005