Rewards are the key to making customers addicted, but how do you do it?

Expert Lars Albright that rewards are the key to making your customers addicted. Here's why and how to do it.

Every time a client surfed the Internet, he had to scan a variety of things that caught his attention: email, Twitter, Facebook tips, and so on. How can a brand stand out? SessionM CEO Lars Albright that the key is how to reward customers. SessionM is a start-up enterprise dedicated to improving customer loyalty for brands such as Viacom and Honda. The article talks about how to better stand out in noisy networks.

Everyone knows that rewards are useful, but why do they have such a good effect on the web?

Customers are also people who need to decide how to allocate their online time. They have too many options, computers, tablets, televisions, mobile phones and so on are grabbing their attention, making the competition in the network become more and more fierce. What's more, many people overlook the point that advertising can be incredibly powerful. How can you stand out from the crowd? Especially in the face of the most consumption, accounting for the most important customers of the time to stand out? You must be able to identify them and then reward them for spending time with you.

What are you supposed to do to make it cheap for a customer's momentary loyalty?

Draw on the essence of the offline rewards program--for example, to provide value-added or special treatment to VIP customers--and use them in the digital world.

Look at Allstate's drivewise, a device invented by the company that collects your driving data. Customers will get a 10% discount on their registration, and they can save up to 30% of the money they drive. This is a smart way to reward customers and encourage them to drive safely.

What else should business owners know about access to new digital customers?

44% are willing to receive phone coupons and deals. By the way, the coupon used in this manner is 10 times times more than the traditional way of coupon.

If I run a bicycle shop, I have limited resources. So how do I start?

Let's start with an example: we're working with HBO to run a project where people can watch a video online and get a gift card that can be used at an HBO online store. This approach attracts people to visit the online store. So maybe you can also create a video of how to replace a flat tire, and after this video, the customer can get a discount coupon for your store. Any enterprise can give customers a reason to spend some time on their own-and at the same time strengthen the brand cohesion, strengthen the customer's purchase intention.

It sounds complicated to create a marketing approach and manage it all.

Look at the problem in this way: some people don't even look at print ads or banner ads online, so if you use them, you're wasting your advertising spending. You can try a simple reward program with a portion of the budget. Find a way to both reward core customers and attract new customers. The best incentive program can achieve these two goals at the same time, and it also gives customers the impression that interacting with your brand is a valuable investment.

How to get Started

1. Focus on your users. Click and download rates can only tell you how many customer information you have. In order to pick out your most loyal fans, you should keep track of active users and repetitive access behaviors.

2. Keep an eye on the quality of the prizes and their relevance to your product. Cheap gimmicks are not enough to reward-they can't fool anyone. Provide something that people really want.

3. Give the customer the right to choose. If you can choose prizes, customers will find the rewards more valuable. Also, offering a wider range of rewards can help you test different choices and see which users like best.

4. Make rewards very easy to get and use, especially to make points useful. The airline industry's frustrating customer rewards program gives us a hint: if customers can't cash your points or get prizes, they have no reason to choose your brand-especially if they can get the same rewards or better things from somewhere else.