Rice balls: 39 Health Net brings local health website business Opportunities

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The reason for this article is a few days ago with 39 Health network cooperation when thinking of some things, I think we all know that 39 health can now be said to be the boss of the domestic health portal, although the other seek medicine and have asked the answer is also good but I feel that I can not catch 39 net. The three major health sites of the profit model are different and similar, for their good profit model can also be replicated.

Now a lot of small and medium-sized webmaster in doing site positioning has turned the target to the local market, so now the local navigation, or regional, vertical web site slowly more up, these days also saw some of the local health site, but there is no content, and the profit model is too single, or rely on traditional advertising. I think the local health information Web site profit model is still very rich, and the current local health information sites do not do a lot of. Here are some of the profit models I think the current local health websites can do:

First, the traditional advertising model-----surface cooperation

(1) This kind of advertising is usually in the site to do some advertising ads, if the quality of the site is very good, general advertising can sell more expensive, as for local health sites must go to find some hospital to cooperate, they are actually willing to invest in these ads locally, Because most of the patients in the regional hospitals are targeted at the province, the ads that are expected to be invested are also regionally targeted.

(2) Hanging some ads, such as GG or other, but this does not recommend long-term development, layout is very important.

Second, new profit model-----content cooperation

(1) Hospital database

Set up a hospital database platform, the local cooperation of the hospital included, the platform's function to add some of the functions of the hospital information release and some experts recommend such as, the key is to each hospital to show their own platform, such a platform hospital will also be willing to put some advertising costs to participate in, In particular, see the local other hospitals have done, basically the difficulty of this model may be the database platform developers.

(2) Famous doctors online

This many hospitals will be willing to cooperate, let the hospital more famous doctor to answer some netizen or the patient raises the question, this pattern actually is for the hospital to be a double win, because not only enhances the expert the popularity also enhances the hospital the reputation. Such a good thing as long as the price is reasonable, I believe most hospitals will choose to co-operate.

(3) Advertisement contract in Department

The advertising of a section of a section of the entire contract out, the specific contract after the cooperation is the traditional advertising and content of the combination, so that the contracted hospitals feel worthwhile, so that not only to strengthen cooperation with the hospitals, will also be long-term profits.

In the content of cooperation there are a lot of ways, depending on the specific use of the program platform and different, so the site's profit model needs to broaden their own, the traditional advertising revenue has not met the needs of many sites. My Hefei Friendship Hospital (www.4666688.com) with a number of health sites on the content of the cooperation, but always did not find a good local health site, so we can be for this piece of blank to try.

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