Rice balls: Advertising combination strategy for hospital promotion

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Do the hospital network marketing for a period of time, found that simply rely on SEO or simply by doing PPC is effective, but the effect is not so obvious, that is, often do these promotions to a certain degree when there will be bottlenecks.

For example, the number of appointments per day to a certain degree of stability and there is always no room to rise. In view of this situation I think actually do the hospital promotion have met, perhaps everybody ran to a cul-de-sac to go. In fact, China's medical industry, including medical services is far from the needs of patients, that is, there is no competition in the domestic medical market environment. Then look at Baidu, Google and other search engines to search for a few medical problems in the key words will appear in a lot of hospitals in a fierce competition, some words like people such a click of the price in the ordinary area can reach dozens of once, in Shanghai and other places to say no more, Then as a hospital network marketing only to do PPC burn money to achieve it, it is not so, I think the promotion of the hospital advertising can be based on the actual situation analysis of the subsequent combination. Take my Hefei Friendship Hospital, the advertising form is more diversified. In fact, advertising in any case, from the point of view of marketing only two purposes, one is to improve brand awareness, the other is to improve the conversion rate.

So here's how I'm going to advertise the combination:

1. The Health Portal class website launches

Why do you do it on these health portal sites? Perhaps a lot of people say that these sites are targeted at the national level, if the hospital is targeted at local or regional, do these users of the Web site ads is not a waste? In fact, the most important thing for a hospital is word-of-mouth and service and technology. In these daily traffic tens of millions of portal advertising, exposure can be known, the impact of the brand in imperceptible increase. But generally this kind of advertisement puts in two or three health portals to be possible.

2. Baidu, Google and other PPC ads

Do network marketing, do PPC is unavoidable, but how to data statistics and analysis is a science. For Baidu I think we do more should be the keyword bidding, Baidu's theme is not necessary to promote. For GG, I would like to do the theme of the effect of the promotion than the group AdWords effect is better, because most adsense choice when advertising will choose GG, its Web site is very large, and cheating is less likely. For Baidu and GG, do a good job in the flow of entry analysis and key words of statistical analysis and then cooperate with SEO analysis is a good way, but also need to have adequate human cooperation.

3. Regional and regional advertising

The general hospital is mainly for the regional or regional, so the advertisement is too far from the use of the other people generally can not to see some of the disease and run to the field. Therefore, regional hospital advertising generally choose to put in the local or surrounding cities, so that targeted groups of advertising more clearly. So about the regional advertising format, I think you have seen the brain platinum ads, although there are many people hate, but it is undeniable that its advertising model is successful. Regional hospitals to the local or provincial traffic to a high number of sites to advertise a full range of coverage is a good choice, of course, from the budget needs to reduce the PPC, to achieve a budget balance.

The above advertising strategy is just a general summary, specific to the details of a lot of places to ponder, hoping to do with the hospital network marketing colleagues a lot of exchanges.

Rice ball QQ 125495228