Rice balls: Forum Marketing where do we go

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Into the 09, in fact, to do a website for a regular network of internet users is already a very common thing, why say so? With the rise of most open source Web site programs, building their own websites, blogs, portals and so on, just like installing software, the next step, the next installation can be. Also formally because of the lowering of the threshold of the site construction in a time to become popular, so that more users do not understand the technology in a short period to build their own web site. Last year's CN domain name one-yuan registration of one-year activities also let countless small and medium-sized sites such as springing up generally established.

Large and small in the domestic web site, do the webmaster also occupy a considerable portion of the share, but the current forum has been a big development than before, usually most do the webmaster have a good idea or a good theme. But at present, most of the domestic forums do not have the reason to sum up, that is, the following aspects:

1. The construction of the forum was not well-known at the beginning, unable to obtain traffic, do not know how to promote out.

2. The Forum positioning is too large, do not have the center of gravity, that is, no characteristics.

3. The initial classification of the forum is too high, which leads to the dispersion of traffic and cold.

4. The Forum uses the Open source procedure, the template uses the public template, own appearance does not have the characteristic, the website VI is attracts the user first feeling the important factor.

5. The forum collects data, which is no different from doing garbage stations.

6. Forum worthless information, Resource forum If there is no good resources as a pillar, then quickly lost users.

7. Plate classification monotonous, most of the domestic forum classification of the same, no difference, which gives visitors experience a fatigue.

8. The Forum unmanned management, relies on stationmaster one person maintenance, the renewal, the propaganda, the technology.

These are some of the reasons why some forums do not always work, then I put forward these points of view is not that these can be simple to solve, but to explain the development of the forum is more and more difficult, forum marketing is not easy, because the above resistance will be difficult to do the site, do not get up the forum talk about what marketing it. So the forum want to do a good job in marketing is the first to do the station, the flow is useless, the interaction of a higher platform, the pursuit of a stable user base, so a forum atmosphere is a very critical factor.

So at present in the medium and small website overflow period, if wants to do well the forum marketing, I thought may consider the following several aspects:

1. Do health, women, health, beauty and other such forums, although this may not be the majority of webmaster like to do, but this kind of forum in doing local vertical class prospects are good, in particular, and hospital cooperation advertising mode of profit shadow effect is good.

2. Do technology, resources, source code, original and so on such forums, this kind of general belongs to the industry forum, has certain industry user's demand, this kind of forum's profit point mainly is in the resources, or said the resources integration, the advertisement basically has no effect on the basic profit.

3. To do entertainment, clothing, beauty, automobiles and other such forums, can develop vertical categories of Web sites, the profit model is also diverse, most of the situation and some manufacturers to cooperate is a good choice, often in the forum to achieve a certain popularity or popularity, you can consider the virtual and the reality of the combination, and analysis of the user's age level and consumption capacity, the final decision to choose what kind of product cooperation.

The above examples are I recently contacted some good cases, some of my customers, some good friends are doing, but suggested that no matter how do not have a person alone, to find ways to organize the team to operate, the efficiency will be much higher.

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