Rice balls: How to promote the hospital and health care website

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My first two articles, "Hospital network promotion of real operating experience" and "hospital website Marketing Experience," the article is mainly to share with you about the hospital network marketing and bidding on the actual combat experience, so today, I would like to share with you the hospital and health care website promotion methods, That's usually the way we talk about publicity. In fact, health care, education, government, such as the weight of such websites are generally relatively high, PR once do go up, rarely fall, included page is also, but this kind of site audience is not the whole public, and said that the general attention of the people are not many, so do the promotion is really more trouble, also can not think of any good method. Here are some of the methods and experiences that I have come up with in my actual operation:

1 Find a place

Because the hospital or health sites are generally targeted user groups, if you go to an entertainment site publicity I feel sure to hang up, so be sure to find the relevant forum or website to promote.

2 Blog Group

Each major blog, the publication of different articles, such articles should be selected health, health, beauty, maintenance of this kind, it is best to match the pictures, the pictures of course choose to watch, it is best to add your site watermark and connection, and finally in the article after adding, this digest from certain places "is your site", many people say this does not necessarily work, In fact, few people can stick down, five a day, if you insist on doing one months, the effect should be obvious, the key is implementation.

3 Experts Blog

This is a lot of places have been raised, and indeed very helpful, for experts, is a matter of fame and fortune. Generally this kind of blog is the best answer to some patients for free, this will reflect the selfless doctor, will unknowingly in the hospital's reputation to raise up, Word-of-mouth is very important to a thing, once established, Word-of-mouth, like viral marketing, the effect is very obvious.

4 Discount Incentives

Website to use preferential incentive policies to promote activities and planning, it turns out, many people are based on discounts and other activities to come, so this thing is still very needed, but certainly in advance with their boss to negotiate well. Also must plan the good cost, after all cannot exceed the cost, otherwise also is a failure marketing.

5 Industry Forum

To seek industry forum to work together, such as the opening of expert columns, and some local class portals, information, industry station cooperation on the local influence of the hospital is very big, try to know the effect.

6 Advertising of the Federation

It is generally seen that few people will come to the hospital through these advertisements, but these picture ads if do good-looking some, not only can get IP, more can let the hospital get more exposure rate, let the brand more popular, the benefit may not be immediately see, it is a long-term planning.

6 friend chain with competitors

Find ways to make friends with competitors, this estimate not how many people can do, there may be a lot of people do not understand, in fact, is very simple, benign competition is the need for social development, and competitors to do friends chain is not only the same weight is very high, mutual help, and as long as their hospital is not bad will not be afraid, Basically, this idea needs to be communicated with the leadership before it can be done.

7 Soft article promotion, I do in Hefei Friendship Hospital (4666688.com) the promotion of the time has been used, this is more common, but I think the soft wen must write something useful to be valuable. There are many ways to promote, the key is to know how to adapt. In fact, I wrote these several methods, for different hospitals or the feasibility of the site is not the same, so do the promotion or the analysis of their own methods. Welcome to talk to me.

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