Rice balls: SEO and bidding rankings how to keep abreast

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At present, the SEO competition and competition in various industries are more intense, probably because the overall cost of network marketing and promotion more and more can become the Department of attention, but because of the domestic SEO industry confusion and the knowledge level of the employees are not aligned, so most enterprises rely on SEO or bidding did not get significant results, In particular, do the product of many enterprises to do the bidding is again loss, the problem is in the bidding skills do not know how to combine the SEO data analysis, and then the volume. Today I come to tell you specifically how to let the SEO and bid to keep pace with common development so as to improve the profitability of corporate websites.

Because I do the hospital network marketing, this time take the hospital network marketing as an example, as for the method is also analogy, so as long as the understanding can be analogy. As we all know, many hospitals in the country are doing some common kinds of keyword bidding, such as people, such as the price of these words are different in different regions, some regions are very high, the point may be hundreds of money on the lost, then if it is the enterprise words such a popular keyword competition is very burning money, So how do we combine SEO to do bidding and give full play to the potential of network marketing? We mainly analyze the following points:

1 to avoid the bidding

SEO do in good will be ranked below the price of the goods, if the first five or more of the home page has been bidding occupy, the SEO also no effect. For some of the more popular keywords, we all Rob to do, then this time the face of the enterprise to choose to bid, especially in the short-term interests. To know that the general boss is only to see the results, the effect of SEO generally to the cycle is relatively long, so the short-term effect of the auction is not to be avoided.

2 Bidding analysis

Through a period of keyword bidding analysis to statistical search frequency and high conversion rate of some words, then do a good job in the product budget, marketing on the battlefield, if your costs are not back, this battle is almost failed, remove some unnecessary words, remove some can bring profits but not enough to recover the cost of words , keep the words that make you profitable.

3 Flow Analysis

Statistics in the background statistical data, analysis of the flow of different periods and flow of the antecedents, so combined with the bidding keyword can see which words are more important and high conversion rate. And through the background can generally see the flow from Baidu or GG, and then bid on the relatively heavy flow of the search engine.

4 SEO Analysis

Through the bidding and flow analysis of the final summary of the key words to determine the keyword you want to optimize, this kind of keyword usually do up the conversion rate will be very high, and the general bidding on your site under the snapshot and your site will make viewers psychologically more inclined to point in. Keyword optimization as much as possible with the bidding and flow analysis of the data and then add their own long tail keyword to do, this effect is more significant.

Bidding analysis + flow analysis +seo analysis > Data synthesis analysis > Get results Feedback > Adjust > Continue the next round of analysis.

Through the above process in general summed up how SEO and bidding ranked very good combined analysis and then come to the results, such SEO optimization is a goal is also useful, blind to some useless or low conversion rate of the keyword to do first, and no big role.

On the enterprise network marketing There are many methods worth digging, welcome to communicate with me.

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