Rice balls: The special strategy of optimizing the hospital website SEO

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Believe that there are many friends are in the hospital to do the network marketing this piece, then peers should know that Baidu, GG's bid must be very burning money, a larger hospital to the budget enough to some, smaller site will not have so much money to burn. So SEO has become an essential part of the hospital network marketing, the use of SEO is not only to get the keyword optimization, more is the optimization of the whole station, so that the quality of the site gradually improve.

SEO methods for different industries are different, of course, the method here does not include those general increase outside the chain, keep updating, and so on. Here is to introduce the theme-style strategy. At present, the domestic large-scale health portal 39 health In this regard is very good, there are some portals in this respect to do is also quite perfect, enough to show that the thematic strategy is an important factor in SEO. So what are the benefits of a thematic strategy:

Improved user Experience

Most users browsing an article will have the habit of viewing the relevance of the article, then we grasp the user's habit, the relevance of the content to do a page, not only to facilitate the user's browsing is also convenient for spiders to crawl.

form a Knowledge Base

For a disease to do a topic page, gradually more also formed a knowledge base, can also be said to be the form of the database, similar to Tong said the database marketing, the benefit of forming a knowledge base is to improve the hospital's own authority and credibility.

Increase keyword density

Generally speaking, we do bidding keywords are disease types such as the flow of people such as words, such words if SEO can do it very good, this kind of word is also the most expensive category, the price is usually very high. reasonable and appropriate to do the topic page of the keyword distribution, help improve the density of keywords to meet the rules of spiders.

Increase the inner chain

Topic page is very good to do within the chain, and the relevance is very high, relative to the search engine within the chain is also one of the important factors.

Facilitate the promotion of cooperation

Topic page or special channel is relatively easy and relevant sites of the same channel cooperation, this cooperation once reached is very good, the industry such examples many I do not say, but such promotion needs a certain network relationship and the quality of the site.

Hospital marketing combined with SEO can play a very large effect, the two are closely related to the hospital SEO optimization of other aspects I will put forward in the next article, I hope you put forward a point of view, the industry station SEO relative to the ordinary station must have their own way.

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