Rice balls: Why is it difficult for small and medium-sized webmaster to do the station

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When writing the title of this article, it is estimated that there will be some controversy, but some of the key things to say may broaden our thinking and the future direction of development. The domestic small and medium-sized stationmaster generally divides into three kinds, the student stationmaster, the professional stationmaster, the amateur stationmaster, regarding these three kinds of stationmaster's definition to believe needless to say everybody also understood, then today we come to discuss is why the medium and small stationmaster cannot in today's Internet rivers and lakes to break out own one world. Personal Summary has the following reasons:

1 Limited energy, limited technology

Most webmasters are not very understanding of technology, operating a website is not necessarily webmaster technology is good, but the technology will be more convenient. Personal Webmaster General Do station Most consider is how to enrich the content of the website, lazy little webmaster choose to collect, diligent point of the webmaster will choose their own manual update or open a forum for users to update, but a station from content updates, technical support, art design, publicity planning to stationmaster a person to make words, energy is certainly busy not come over. So personal stationmaster Do station early stage is very painful, suggest or build a team to carry on website operation.

2 No location.

I have contacted a lot of stationmaster, have a lot of often ask me his website how to position how to promote how, I want to say that these questions are not you should ask now, but should ask before doing a station. The domestic stationmaster has many is the whim to do the website, does does not have lost the direction, does not know whither develops. The location of the site determines the future development of this site and the direction of profit, so in the establishment of the site before the webmaster should do a survey of statistical analysis to locate their own site, so wait until the time to do it will have the direction of efforts, from the actual contact to the webmaster I found that in fact the location of a good webmaster generally rarely halfway.

3 no features, no selling points

Many sites do not have characteristics because he does not want to have characteristics, due to the limitations of technology, most webmasters will choose some open source free web site procedures to build their own web site, the current establishment of the threshold has been popularized, basically build a website and install software as simple as this will result in the quantification of the site Many sites will choose to modify or make a template to make themselves appear to have characteristics, in fact, the site does not say that your appearance of a skin, but your site program model, the whole site of the core if not the same as others, nature will be highlighted in many sites.

Second, many sites do not have a selling point, this is a very important aspect of the early positioning of a factor, the site does not have the selling points can not attract a fixed and stable user base. In many resources of the Web site, some of the resources are difficult to get the site's selling point, other sites are so, must find their own site and the future profit points.

4 to promote the optimization problem

Promotion and optimization are two big problems: first, talk about promotion, network promotion is really not an easy thing, although a lot of methods, but the specific implementation to do when the difficulty and operability are more difficult, personal webmaster in the promotion of this piece more willing to send their own blog to send mass QQ propaganda, very few willing to invest in promotion, This is also a site in the early promotion of a problem. The other is optimization, this aspect of SEO methods and routines are also many, the key is to follow the search engine to go, in fact, a lot of webmaster this piece of the reason is not able to adhere to the daily update of the good content, if you can keep updated quantification and update frequency, usually included is not a big problem.

5 Lack of capital chain

Many of the more famous sites do not say that there is no financial support is well-known by the vast number of network names, personal webmaster generally do not have the support of the fund chain, so in the promotion of this piece is difficult to do, although a lot of personal webmaster can do to do the station, but after all is a minority, if you want to make the site bigger, a certain fund chain support is still essential , see happy net and so on some website financing to know.

6 do not pay attention to the user experience

Many webmasters do not attach too much importance to user experience, leading to the loss of some users, in fact, to do the site to seize the psychology of tourists. From their usual visit to the psychology of the site to consider the feelings of visitors on your site, another angle to see their site is a lot of webmaster can not do.

Read the above points, I think we can compare whether they have one or a few items. In fact, the development of small and medium-sized stationmaster has been in a confused stage, many old stationmaster often will say, now do what station make money, do what stand good do, such question also reflects the domestic Internet current small and medium-sized website is very difficult to develop the present situation.

Welcome everyone to share with me about how small and medium Web site development and positioning experience, personal webmaster should always explore a new way out, because perhaps the next success is you.

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